Market Trends of Walnut-based Spreads Industry
This section covers the major market trends shaping the Walnut-based Spreads Market according to our research experts:
Rising Preference for Vegan Spreads
The market for walnut-based spreads is anticipated to expand due to factors such as an increase in the popularity of vegan spreads, rising demand for alternative proteins, and the expanding importance of essential fats in a regular diet. Several medical studies have proved the benefits of walnuts in heart health improvement due to their effectiveness in decreasing blood cholesterol levels to below 5%. Further, walnut-based spreads contain antioxidants, which are essential for healthy skin and smooth immune functions. Being the source of the greatest amount of antioxidants, walnut-based spreads can reduce the risk of developing age-related diseases as antioxidants are crucial for improving brain function. The rising demand for organic spreads, due to the increased health consciousness across the world, resulted in a large number of brands introducing organic versions of walnut-based spreads. For instance, Corky's Nuts, a California-based company, offers a raw organic walnut butter spread, which is USDA organic and CCOF organic certified. Other companies offering organic walnut spreads across the world include Blue Mountain Organics, Living Tree Community Foods, Nates, Old Dog Ranch, Artisana Organics, and Planet Organic.
Europe Holds Significant Market Share
The inclination of consumers toward plant-based and dairy-free dietary patterns is one of the major drivers of the walnut-based spreads market in Europe. Additionally, consumers show a preference for butter made with natural ingredients and without the use of additives or unnecessary sugar or salt. The trend of healthy eating, with the rise in vegan culture, has led to the growing demand for nut snacking, nut spreads, and nut milk as a replacement, escalating the whole consumption of nuts in different formats such as walnut spreads. European consumers are preferring walnut-butters due to their nutrition-rich profile and versatility as they can be consumed as a standalone spread or dip, or as a filler in confections, snack bars, or cookies. In addition, it can be used as an add-on ingredient in desserts, soups, sandwiches, smoothies, entrees, and oatmeal. Thus, widespread acceptance among potential consumers and the rising inclination towards plant-based dairy alternatives to overcome obesity prevalence are anticipated to boost the demand for walnut-based spreads in Europe over the forecast period.
