Market Share of Vinegar Industry
The market is highly fragmented with the key market players increasingly relying on product innovation as the most adopted strategy. Extensive R&D investments have been witnessed over previous years, which has led to the introduction of numerous products in the market. The major players are focusing on introducing new and attractive variants for target pallets and innovating with their product portfolios in the market to cater to the interests of the consumers. For instance, in March 2022, the California-based, direct-to-consumer brand Zeal launched a limited-edition, slow-fermented vinegar that the company claims is made from wild spring ramps sustainably foraged on a 225-acre nature preserve in Virginia. New product development with artisanal ingredients is one of the most preferred strategies in the market. The Kraft Heinz Company, Acetum, DE NIGRIS, Castelo Alimentos S/A, and Bragg Live Food Products Inc. are some of the major players in the market.
Vinegar Market Leaders
The Kraft Heinz Company
Acetum
DE NIGRIS
Castelo Alimentos S/A
Eden Foods Inc.
*Disclaimer: Major Players sorted in no particular order
