Market Trends of vietnam biofertilizer Industry
The country plans to expand organic farming, with fruits and vegetables as the top priority due to increasing demand
- Over the past two decades, organic farming in Vietnam has expanded steadily, driven by increasing demand for safe and organic food by European and Vietnamese consumers. The area under organic crop cultivation in Vietnam was 38.0 thousand ha in 2022, 1.0% of the overall organic agricultural land in Asia-Pacific. In 2021, there were approximately 17,000 organic agriculture producers, 555 processors, and 60 exporters in Vietnam.
- Organic cultivation of fruit and vegetable crops dominates the country, accounting for 58.8% of the area in 2022, followed by cash crops and row crops, accounting for 35.7% and 5.5%, respectively. Vietnam's main organic agricultural products include rice, coconut, coffee, cocoa, tea, vegetables, cinnamon, and anise.
- Vietnam has been looking for ways to increase the export of organic farm produce due to increased global demand as consumers become more health conscious. The United States and the European Union are the largest markets for Vietnamese organic products, holding a combined market share of 90.0%. According to recent estimates, Vietnam currently has 60 firms focusing on the export of organic agricultural goods, which accounted for a combined revenue of USD 550.0 million in 2021.
- Vietnam has set the target of increasing the total organic land area to 2.5-3.0% of the agricultural land area by 2030. With the national policies that have been issued since 2017 and government programs, such as the National Organic Standard, the Decree on Organic Agriculture, and the National Organic Agriculture Project 2020-2030 to promote organic agriculture, more provinces and cities are actively developing local programs and projects to develop organic agriculture.
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Approximately 88% of the Hanoi consumers are willing to by organic produce, leads to increase in per capita spending.
- Vietnamese have gradually begun to pay more attention to product quality and health than they had previously. Health and fitness are still among the top five concerns of Vietnamese consumers. Vietnam's per capita income has continuously increased over the years, encouraging people to spend more money on nutritious food.
- High levels of pesticides and chemical fertilizers inside vegetables are always risky to the Vietnamese population. The government controls and safely certifies 30% of the area for vegetable production in Hanoi. Samples of 185 respondents surveyed at four big supermarkets in Hanoi were analyzed by descriptive statistics, and the results concluded that about 15% of the consumers had already used organic vegetables. However, 88% wanted to try and buy if organic products were available in the market.
- Major reasons for the limitation in the consumption of organic foods were the lack of information about the organic market and the inconvenience of buying. The average price paid for organic vegetables was about 70% higher than that of conventional ones. High-income customers are concerned about the safety of vegetables, and people who have used them in the past would likely pay more for organic vegetables. These findings suggest that information about organic vegetables should be widely publicized to consumers in the future.
- The rising organic food consumption in Vietnam leads to increasing domestic demand, requiring a higher conversion of land to organic farming to produce the desired product. The demand demand for organic protection and nutrition products is increasing to ensure the quality of the produce, thus indicating a potential growth in the biofertilizer market in the country.
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