Market Size of Vegetable Juice Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.30 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Vegetable Juice Market Analysis
The Global Vegetable Market is projected to register a CAGR of 7.3 % during the forecast period, 2022-2027.
Vegetable juices are crucial parts of a healthy diet and, when consumed in moderation and balance, may help prevent serious illnesses including cancer and cardiovascular disease. There is increasing consumption of vegetable juice worldwide as young generation consumers are increasingly inclined towards healthy food and beverages owing to their nutritional values vegetable juices are high in phytonutrients, phenols, and antioxidants that improve blood circulation, help eliminate free radicals from the body and strengthen the immune system. Owing to such factors manufacturers are focusing on innovating a range of vegetable juice blends with fruit, herbs, and spices to capture the growing demand and achieve a competitive advantage in the market. For instance, in 2021, Dabur revamped the products in its juices portfolio under its brand Real Activ, which has a variety of juices created with a combination of fruits and vegetables, such as cucumber + spinach, and beetroot + carrot. In particular, the products are reintroduced with new packaging claims that the juices have multiple benefits, such as immunity boosting, being good for gut health and helping promote heart health.
In short term, the development and introduction of novel products into the market are likely to be influenced by the growing number of health-conscious consumers and rising public awareness regarding the advantages of clean-label products and organic vegetables for health. Further, the outbreak of covid-19 has affected people's behavior to a great extent as people have shifted towards natural and organic food and beverage products with the presence of healthy ingredients, and for that, they are willing to spend more.
Additionally, the introduction of vegetable blend juices has enticed fresh entrants and has had a significant positive impact on the industry due to the additional nutritional quantities associated with it. Since these products add nutritional value, they are preferred by a large percentage of people. Hence, the above-mentioned factors have provided consumers with a wide range of options to choose from, thereby driving market growth.
