Market Size of United States Popcorn Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.72 Billion |
| Market Size (2029) | USD 4.87 Billion |
| CAGR (2024 - 2029) | 5.56 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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US Popcorn Market Analysis
The United States Popcorn Market size is estimated at USD 3.72 billion in 2024, and is expected to reach USD 4.87 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).
Popcorn is considered one of the healthier snacking options in the United States. Popcorn contains a variety of nutrients like folate, niacin, riboflavin, thiamin, pantothenic acid, and vitamins B6, A, E, and K. Additionally, popcorn does not have any cholesterol or fat. Due to this, the consumption of popcorn has increased in the country. The rise in disposable income, the increase in the working population, and the trend of on-the-go snacking are driving the market to grow. Consumers are opting for the consumption of popcorn on different occasions, like parties, movie theaters, and other celebrations. Moreover, a significant portion of the population has access to easy on-the-go snacking options due to the increased penetration of these products in the market.
Since transforming consumer habits promote smaller, more frequent meals, consumers tend to buy popcorn more often, which is expected to propel the market shortly. Overall, Americans are interested in indulgent flavors and mix-ins when it comes to popcorn. Every year on January 19, National Popcorn Day is celebrated in the United States. Popcorn has become a very popular snack in the United States due to its availability and variety of flavors. The market players are innovating new flavors for popcorn, which include various gourmet flavors, gingerbread, and other seasonal flavors as well. For instance, in October 2022, Opopop launched a new flavor collection with limited-edition flavor-wrapped popcorn kernels. The flavors include fancy butter, salty caramel, and cocoa mint.
