United States Grocery and Pharmacy Point of Sale (POS) Terminal Market Size

US Grocery & Pharmacy Point of Sale Terminal Market Analysis

• The POS terminals have observed strong growth in the past years, driven by the consumer shift toward cashless transactions. Mobile POS (mPOS) terminals have become increasingly prominent over the last few years due to the demand for contactless payments, which can be done directly from smartphones. The ease of use has provided avenues for the market to grow. Moreover, the broadening scope of application has created the massive potential for the digital payment wave in remote areas and newer markets.
• Software and hardware in the POS system have been modified to ensure safe transactions and portability. Payment gateways have been strengthened through investments in end-to-end encryption technology, which will assist in building consumer confidence and influence product demand. A POS system coupled with multipurpose software would also offer the end-user secure payment, employee data storage, and consumer data analysis. Demand has increased further due to the product's ability to function as an efficient employee management tool for tracking employee performance.
• The demand for portable or mobile POS equipment in the retail industry is driven by the rising demand for wireless Internet connectivity, decreased costs, and expanded network coverage. Over the projection period, it is predicted that rising smartphone and tablet usage would fuel demand for mobile point-of-sale solutions. Retailers are anticipated to update their equipment to comply with these technologies when new payment methods like Near Field Communication (NFC) and Europay, MasterCard, and Visa (EMV) become popular. For instance, the introduction of Apple Pay in the US has raised awareness of NFC, which is anticipated to accelerate the uptake of NFC-capable smartphones for payment to retailers, and settling grocery and pharmacy bills.
• POS security is difficult due to the sheer volume of known and unknown threats and the value that POS system data holds for cybercriminals. Furthermore, the number of threats to POS systems continues to rise as new POS malware is created or updated regularly. This is expected to hinder the demand for POS in the United States during the forecast timeframe.
• Furthermore, the COVID-19 pandemic has significantly altered how consumers shop, affecting the retail and pharmacy POS. Consumers have also increased their use of numerous sales methods, such as curbside pickup, virtual consultations, contactless payment, and social commerce or shopping via social media. According to the most recent retail experts and shopper surveys, this new behavior is expected to persist over the forecast period. Such trends have influenced the demand for POS terminals in the United States.