Market Trends of United States Gaming Accessories Industry
This section covers the major market trends shaping the US Gaming Accessories Market according to our research experts:
Growing Adoption of Smartphones Caters to the Market Growth
- Mobile gaming has recently exceeded console and PC gaming as the most popular type of gaming around the globe. The availability of mobile gaming is one of numerous elements driving its growth; practically everyone owns a smartphone with games installed on it. Furthermore, the growing demand for mobile games is driven by technological advancements and enhancements such as AR, VR, cloud gaming, and 5G.
- Most smartphones are coming with VR-enabled technology, due to which individuals are gaining better experience through a smartphone without gaming consoles. Top gaming industry vendors are introducing games with AR and VR-enabled features. Hence such advanced games are creating demand for gaming accessories.
- According to an Industry experts survey, majorities of all age groups and gaming frequencies said they use their cellphones to play video games, including at least 7 in 10 avid gamers, casual gamers (those who play video games six hours or less a week) and gamers under 45.
- Further, in August 2020, Microsoft launched mobile accessories designed to work with Xbox Cloud Gaming. Furthermore, companies like Razer, PowerA, and 8bitdo launched controllers designed expressly for xCloud streaming.
- Also, the surge in demand for e-sports is leading the gaming accessories market, especially for the gamepad, gaming keyboards, joysticks, and others.
Understand The Key Trends Shaping This Market
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Growing Adoption of Video Game is Expected to Cater to Growth
- The increased adoption of gaming apps on mobile devices and televisions has driven the demand for gaming accessories in the country. Moreover, many consumers want to be able to play the latest games without requiring a new PC or a console. This has aided the development of newer formats as well.
- According to a study by the ESA, in 2021, more than 227 million players in the United States will play video games. In total, 80% of the players are over 18 years old. Furthermore, 76% of American kids under 18 years are players. In addition, 74% of American households have at least one video game player.
- Some key vendors, like Microsoft, which generate the largest revenue share in the United States, are focusing on leveraging the growing video game consumption in the country by launching new products. In November 2020, Microsoft launched the Xbox Series X and the Xbox Series S with a series of live and virtual global activations.
