Market Trends of United States Dairy Packaging Industry
This section covers the major market trends shaping the US Dairy Packaging Market according to our research experts:
Increasing Consumer Preference Toward Protein-based Products
- The market is expanding due to the rising number of health-conscious customers and fitness facilities nationwide. Dairy protein supplements are predicted to increase in demand due to the millennial generation's growing interest in improving health via a balanced diet and the popularity of protein supplements among this generation. Due to changing lifestyles, there will be an increased dependence on supplements to meet daily nutritional needs, which would increase demand for protein supplements derived from dairy.
- Growing demand among consumers for protein-based goods, combined with an expansion in the availability of packaged dairy products through various retailing channels, is predicted to raise the acceptance of dairy-based products countrywide and propel the market.
- As an additional source of protein, protein supplements are becoming more and more popular among customers of all ages and genders due to the advantages of regular, appropriate supplement use. Clean protein consumption in traditional diets across cultures has significantly dropped in the modern era. Moreover, medical practitioners advise people to have some protein in their meals throughout the day. These trends would create more opportunities for the country's dairy packaging vendors.
- According to the Food Insights Survey, in 2021, approximately 62% of American consumers stated that they usually make an effort to eat protein, although generational variations persist. Compared to the Millennials and Generation X's 55% and 58%, over two-thirds of Baby Boomers (70%) said they were willing to eat proteins. The significant share of protein consumption drives the country's dairy-based-protein packaging products market's growth.
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Plastic Segment to Hold a Significant Market Share
- Plastics combine flexibility (from film to rigid applications), strength, lightweight, stability, and ease of sterilizing as a packing material. For instance, the flavor and quality of food are unaffected by plastic food packaging. In reality, the barrier qualities of plastics guarantee that food retains its original flavor while protecting it against outside contamination.
- In addition to offering practical storage and distribution choices, plastic packaging is particularly resistant to moisture, heat, and cold. Perishable food has a long shelf life because of multi-laminated plastic films. Plastic packaging can be recycled, repurposed for energy recovery, or all three. Composting is another option for some plastic types.
- The ideal container for keeping pasteurized milk is a high-density polyethylene (HDPE) bottle. Another plastic substance utilized for milk packaging is polyethylene terephthalate (PET). Food is shielded from light by pigmented PET, which also aids in preserving flavor against light-induced lipid oxidation. Further, drinking yogurt products are primarily sold in HDPE bottles closed with PE-LD caps or aluminum foil laminate heat-seal closures. Other plastic bottles, such as PET bottles, can also be utilized.
- Moreover, plastic-based packaging is a desirable option for dairy-based goods due to the increased need for tamper-evident and child-resistant packaging. The market for plastic-based lidding, containers, and films is rising as consumers desire dairy goods like yogurt, cream, and cheese to keep longer on the shelf since these items have better barrier qualities and shelf lives than traditional packaging. Dairy product manufacturers emphasize the personalization of goods to engage consumers and satisfy demands for a wide variety of dairy products, which has prompted the use of packaging made of plastic.
- Further, according to ITC, in 2021, the imports of plastics in the United States were valued at around USD 82.46 billion, a 32.27% rise in the imports from the previous year, 2020, which recorded imports of approximately USD 62.34 billion. The significant demand for plastic across various industries would be responsible for rising imports. Dairy packaging primarily uses flexible and rigid plastic, which would be a considerable utilizer of imported plastics.
