Market Trends of united states casein and caseinate Industry
Sport/performance nutrition to witness significant growth during forecast period
- Rising health concerns and memberships across health clubs are primarily driving the sport/performance nutrition industry. From 2009 to 2019, the number of gyms in the United States rose by 39%. However, the industry witnessed a significant decline due to gym closures during the COVID-19 pandemic-induced nationwide lockdown in 2020. Health clubs are among the most popular sales channels for sports supplements. The closure of health clubs had a negative impact on the sales of supplements. In 2020, several gyms like Gold's Gym, Flywheel Sports, Town Sports International, and 24-Hour Fitness declared bankruptcy. Sales of sports nutrition products decreased in 2020, and the industry's overall Y-o-Y growth rate reduced by 3.37%.
- The importance of leading an active lifestyle is fueling the sports nutrition market. In 2021, 67% of US consumers aged six and above participated in fitness activities, of which 43.3% of consumers engaged in individual sports, 52.9% in outdoor sports, and 22.1% in team sports. Consumers are becoming more aware of the value of optimal nutrition and healthier lifestyles, all of which positively impact the sport nutrition supplements market.
- Sports/performance nutrition is the fastest-growing end-user segment in the US whey protein ingredients market, of which animal protein accounts for a major share of 91.1% in terms of value. The fitness industry is rapidly increasing the usage of animal protein ingredients, such as whey, collagen, and milk proteins, in nutritional supplements used for muscle or tissue repair after workouts. The rise in the availability of protein supplements, a growth in the number of recreational and lifestyle users of these products, and an increase in health awareness are expected to foster market growth over the forecast period.
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United States aiming to increase milk production
- The consumption of dairy ingredients in the United States increased over the past few years, and milk supply is majorly used in the production of dairy products and ingredients, including proteins. From April to October 2020, during the pandemic period, domestic consumption of dairy products was down by 1.2% on a milk equivalent, total milk solids basis. September showed positive growth during this period, which was sufficient to move domestic growth up slightly during the August-October period. Acid and rennet casein prices were steady, and demand remained the same while contrasting activity was active. Many manufacturers and buyers expect increased price strength, but the magnitude of price strength is yet to become an agreement. Particularly for rennet casein buyers, the next GDT event outcome is anticipated to be an important indicator.
- In the United States, milk ingredient manufacturers have become increasingly specialized in the production of milk proteins. Milk protein concentrate production in the United States doubled in the past year, and micellar casein concentrate ingredients became newly available. Among all, micellar casein gained huge market penetration during the study period due to its high protein content (90% undenatured protein) and high levels of bioavailable calcium. The demand for dairy-based proteins is growing primarily due to the need for ingredients with higher protein concentrations.
- In 2020, 16.3% of total US milk solids production was exported. More than 33% of total milk solids imported into the United States during the first ten months of 2020 were in the form of concentrated milk proteins, including casein, milk protein concentrate, whey protein concentrate, milk protein isolate, and whey protein isolate.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Baby food to witness steady growth post pandemic
- Innovation holds key to maintain steady growth rate
- Consumers' preferences shift to premium condiments and sauces, away from packaged soups
- Dairy alternatives to witness significant growth rate
- Great opportunities for meat alternative products
- Key players focusing more on healthy ingredients post COVID-19
- United States cosmetic industry to drive by synergy of innovation and social media influence
- The growth of the bakery industry is led by large commercial players
- Sustainable and innovative packaging trends to influence breakfast cereals market
- Key players to focus fortification and nutritional enrichment
- Emphasizing awareness and innovation; driving force behind elderly nutrition market growth
- E-commence will emerge as one of the most preferred channels
- Rising us feed exports and feed prices are expected to impact production
- Animal protein consumption growth fuels opportunities for key players in the ingredients sector
