Market Trends of UK Spectator Sports Industry
Rising Sports Event In United Kingdom
- Soccer, football, boxing, and motorsports are among the most famous sports in the United Kingdom, creating a significant market for United Kingdom spectator sports. Spectator participation in motorsports events in the United Kingdom has observed a continuous increase over the years. In addition to this Football Association in the United Kingdom is observing a continuous rise in turnover, with the major share of revenue coming through the broadcasting channels.
- Football leagues Premier League, Championship League, and League 1 are among the events in the United Kingdom, with an attendance of more than 5 million. With such a large viewership, these events are raising revenue through media rights, corporate sponsorships, and ticket selling, with their rising contribution to the growth of Spectator sports in the United Kingdom.
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Technological Innovations Improving Spectator Experience
- Post-COVID technological innovations of over-the-top (OTT) platforms, e-sports, social media channels, Internet of Things (IoT), and other innovations are expanding their presence in United Kingdom sports events and providing viewers with an engaging and attractive sports engagement. Virtual reality (VR), augmented reality (AR), and other wearable technologies allow the viewer to watch the game while alternating between numerous angles, including courtside seats, on-the-field action cameras, and stadium suites.
- With these trends, United Kingdom sports clubs such as Manchester City are partnering with working with digital innovative companies such as The Brain-boxes from Sony to gain a firm grasp of the future of spectator-focused sporting events. In addition, the e-sports market revenue in the United Kingdom is observing a continuous increase in revenue, with a share of around 12.4% of the global e-sports industry.
