Market Trends of United Kingdom Casein And Caseinates Industry
Increasing Demand For Protein-rich Food Products
- The increasing demand for protein-rich food and the easy availability of casein protein is driving the casein and caseinates market worldwide, mainly due to the increasing number of health and fitness centers and rising health consciousness among consumers. Functional advancements, including muscle repair, energy boosting, and weight loss, rising usage of protein-based meal replacements, and surging consumer demand for greater ingredient traceability and authenticity are likely to augment the demand for casein and caseinates over the forecast period.
- According to the Office for National Statistics (UK), protein concentrate sales exceeded GBP 463 million (USD 634.31 million) in 2021. Manufacturers are incorporating casein and caseinate into various functional foods, such as protein bars, beverages, and ready-to-eat meals. This has made it convenient for consumers to incorporate protein into their daily diets.
- Furthermore, caseins are widely used in dietary supplement products, which are in high demand among professional athletes, mainly due to their high protein and low-fat content. Hydrolyzed casein and caseinate products are driven by their increasing application in the market's sports nutrition and clinical nutrition segments due to their ease of absorption compared to other whey protein ingredients available. This trend is mainly due to the presence of di- and tripeptides that enhance the absorption of protein by the human body. For instance, according to Sport England, approximately 353 thousand adults in England played cricket every month in 2022. All the above-mentioned factors drive the United Kingdom's casein and caseinate market.
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Increasing Demand For Baby Food and Infant Formula
- The increasing demand for infant formula has significantly impacted the United Kingdom's milk protein market, driving growth and shaping the dynamics of the industry. The rising demand for infant formula can be attributed to several factors, including changing lifestyles, urbanization, and an increasing number of working mothers.
- As more parents seek convenience and reliability in feeding their infants, the demand for high-quality infant formula products has surged. In response to this demand, the United Kingdom's milk protein market has experienced substantial growth. Milk protein is a key ingredient in infant formula, providing essential nutrients for a baby's growth and development.
- Manufacturers of infant formula and dairy processors have adapted to this changing landscape, focusing on innovation and research to develop products that closely mimic the nutritional composition of breast milk. Also, the rise in milk production in the region has made enough milk for the production of milk protein.
- Furthermore, the growing awareness of the importance of early childhood nutrition and its long-term impact on a child's health has further driven the demand for infant formula enriched with essential nutrients, including milk protein. The composition of infant formulas and follow-on formulas that are available in the market of the United Kingdom has been complying with EU rules (Directive 2006/141/EC). The regulation has authorized the use of hydrolyzed milk protein in Infant formulas. Therefore, the authorization of hydrolyzed milk protein in infant formulas is expected to fuel growth in the market studied. For instance, in February 2022, the recent update on European Union regulation stated that all the protein hydrolyzates used in infant formulas and follow-on formulas in the European Union would need to be evaluated.
