Market Trends of UAE Laundry Appliances Industry
Rising Online Sales of Laundry Appliances
Online sales of washing machines in the United Arab Emirates have observed a continuous increase over the years with a revenue share of more than 30% through online channels. Samsung, LG, Candy, and Frigidaire are among the laundry appliance manufacturers in the United Arab Emirates offering Laundry Appliances through their direct online channels as well as E-commerce. The online revenue share of manufacturers is expected to increase as consumers are shifting to these marketplaces owing to an increase in convenience and more user-friendly payment and delivery methods. In addition to this Laundry management software is observing an increase in demand by the manufacturers for providing order management, delivery, and inventory logistics in the market. Home appliances with a share of more than 12% in the United Arab Emirates e-commerce market are expected to increase in the future and drive laundry appliance sales.
Rise in Sales of Washing Machines
The volume of washing machines sold in the United Arab Emirates has observed a continuous increase with the advent of the pandemic driven by an increase in consumer expenditure on Major appliances in the region. Samsung and LG exist among the manufacturers with a brand share of more than 50% in sales of laundry appliances in the region. Major consumer expenditure share existed in urban centers of Dubai, Abu Dhabi, Sharjah, and others with a higher disposable income and population. With the rising penetration of smart appliances in United Arab Emirates homes sales of Washing machines equipped with smart features of AI and automation sensors are observing a rise in sales in the region. Front-load automatic machines with equipped smart features are observing a continuous rise in sales in the region and are expected to drive the laundry appliance market over the coming period.
