Market Trends of Unified Monitoring Industry
This section covers the major market trends shaping the Unified Monitoring Market according to our research experts:
BFSI Sector Will Experience Significant Growth and Drive the Market
- The banking, financial services, and insurance companies (BFSI) demand an IT infrastructure that is available 24X7x365 days and meets rigorous internal and external service level requirements. As the segment majorly deals with end customers, who contribute to companies' revenue, an enterprise needs to ensure that the end-user applications and business services are monitored with a robust IT infrastructure management tool that supports business-critical availability and performance, thus posing a huge dependency on unified monitoring tools.
- Additionally, the BFSI sector faces major cyberattacks. According to the report, financial firms are 300 times more likely than other institutions to experience cyberattacks and thus require a hypervigilant security system and continuous monitoring. In 2021, Mastercard reported over 38,000 intrusion attempts each day, which increased by 60% compared to the previous year.
- Further, during the Covid-19 coronavirus pandemic, most users rely on digital banking, and there has been a sudden increase in cyberattacks targeting the financial services sector. According to the VMware Carbon Black Threat Analysis Unit, cyberattacks spiked by 47% between 2021-2022. Attackers are using phishing attacks, trojans, backdoors, crypto miners, botnets, and ransomware, so increased vigilance and visibility into enterprise-wide endpoint activity are more paramount than ever; financial institutions are investing heavily to update their networking solutions which are expected to drive the market.
- Moreover, these organizations are geographically distributed and deal with different technologies, from legacy systems to hybrid cloud-based solutions. Hence, there is tremendous pressure on such financial organizations to monitor all the components with real-time data, simultaneously maintaining security.
- In significant companies, automated remediation of non-compliant endpoints could include patching the system, enabling an antivirus tool and making sure it is up to date on patterns, emailing IT about unauthorized access, and much more solutions to meet consumer demand and reinforcing their position. In August 2022, Syxsense, a global leader in Unified Security and Endpoint Management solutions, today announced Syxsense Zero Trust, a new module within Syxsense Enterprise that enables endpoint compliance with Zero Trust Network Access policies (ZTNA). Zero Trust initiatives require a hyper-focus on endpoint protection, but traditional authentication solutions lack the ability to evaluate device health, ensure granular policy compliance, and automate risk remediation.
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North America is Expected to Experience Significant Growth
- North America is expected to dominate the market throughout the forecast period due to rapid technological advancements and its penetration in various sectors such as education, healthcare, telecom, etc., development of data centers to meet the growing demand for servers and storage space, increasing cost of resources and rising investment in smart cities projects which are expected to drive the growth in North America.
- Most of enterprises with IT landscapes are featuring numerous software layers from multiple vendors, and thus there are rising support expectations from the users' side which is fueling the dependency on unified monitoring capabilities for automatically discovering all of the active software resources in the environment including end-user client applications, and application servers with business logic.
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