Market Size of Turkey Mattress Industry
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 6.00 % |
| Market Concentration | High |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
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Turkey Mattress Market Analysis
The Turkey Mattress market is expected to register a CAGR of 6% during the forecast period (2021-2026).
The mattress industry and mattress machinery and components are some of Turkey's most vital sectors. The Turkish mattress business has undergone significant transformations, leaving many less-developed stages behind. In Turkey, almost every type of modern mattress is either manufactured or represented. Nearly 80% of Turkish people prefer traditional wool, cotton, and some foam mattresses until a few decades ago.
The hospitality and health tourism industries have grown in importance, increasing mattress demand. As the Turkish economy grows, individuals become wealthier, live in larger homes, and seek more mattresses. With its fast-growing population, advantageous geography, and contribution of exports from its advantageous location, Turkey continues to pursue its global development. Developments, innovations, and the sector's example of solidarity, which has been demonstrated in the mattress sector in recent years, have become aspects that have a favourable impact on the sleep products industry.
Even though a mattress decision is often made in less than five minutes, the importance of having a nice mattress is well acknowledged in Turkey. Here mattresses are replaced every seven years on average. According to SleepTech Magazine (the most leading publication of the world for the sleep product raw materials and technologies), the life cycle of mattresses in Turkey is decreasing, indicating that purchase frequency is expected to increase. In 2020, Turkey's mattress industry is significant, with a population of 84 million people including refugees and immigrants, and it will continue to grow as more companies start creating and selling mattresses exclusively. Turkey's retail infrastructure, on the other hand, may limit its growth because consumers lack an effective means to buy in a multi-brand environment.
In Turkey, multi-channel platforms and multi-channel marketing are predicted to take shape. Companies will be able to boost their visibility by integrating all sales channels, such as in-store, and online. Even though online sales channels in Turkey have high commission rates. Small and medium-sized organisations can profit from the flexibility provided by a multi-channel sales approach.
The quarantines and partial industry closures due to the COVID-19 epidemic negatively influenced mattress consumption in 2020 in Turkey. The pandemic also resulted in a scarcity of raw materials and finished goods, which hampered the mattress industry's expansion.
