Thailand Data Center Storage Market Size and Share
Thailand Data Center Storage Market Analysis by Mordor Intelligence
The Thailand data center storage market is valued at USD 0.22 billion in 2025 and is projected to reach USD 0.35 billion by 2030, reflecting an 8.42% CAGR. Hyperscale capital expenditure, nationwide 5G deployment, and Board of Investment (BOI) incentives together underpin brisk uptake of high-density flash arrays and scalable object platforms. Google, AWS, and TikTok have each announced multi-billion-dollar builds that reposition the nation from a manufacturing center toward an AI-ready digital hub. Thailand’s strong domestic HDD manufacturing base keeps legacy capacity solutions price-competitive, while falling NAND prices progressively erase the total-cost-of-ownership gap for flash. The Personal Data Protection Act introduces in-country storage mandates that favor both colocation and hyperscale operators. Elevated electricity tariffs and talent scarcity weigh on margins but do not alter the upward trajectory of infrastructure deployments.
Key Report Takeaways
- By storage technology, SAN captured 45.3% revenue share in 2024, while object and tape storage is set to expand at a 9.3% CAGR through 2030.
- By storage type, HDD arrays accounted for 45.2% of the Thailand data center storage market share in 2024, whereas all-flash arrays are advancing at a 10.3% CAGR.
- By data center type, colocation facilities led with a 55.7% share in 2024, while hyperscaler and cloud service providers are on course for an 11.3% CAGR.
- By end user, IT and telecommunications held 37.2% share in 2024; healthcare and life sciences is forecast as the fastest mover at a 10.4% CAGR.
- By form factor, rack-mounted systems delivered 54.2% share in 2024, yet disaggregated and composable storage is climbing at an 11.5% CAGR.
- By interface, SAS/SATA maintained 57.8% share in 2024, and NVMe is positioned for the highest growth at a 12.8% CAGR.
Thailand Data Center Storage Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Hyperscale and cloud provider capex boom | 2.8% | National, concentrated in Bangkok, Chonburi, Rayong | Medium term (2-4 years) |
5G rollout and edge nodes intensifying storage demand | 1.5% | National, with early gains in Bangkok, Pattaya, Chiang Mai | Medium term (2-4 years) |
BOI incentives and Thailand 4.0 digital policy | 1.2% | National, focused on Eastern Economic Corridor | Long term (≥ 4 years) |
AI-centric workloads driving high-density flash arrays | 2.1% | National, concentrated in hyperscale facilities | Short term (≤ 2 years) |
PDPA compliance spurring in-country data residency | 0.8% | National, with emphasis on financial and healthcare sectors | Medium term (2-4 years) |
Shift to renewable-powered "green" data centers | 0.6% | National, with pilot projects in industrial estates | Long term (≥ 4 years) |
Source: Mordor Intelligence
Hyperscale and Cloud Provider Capex Boom
Foreign hyperscalers have pledged multi-billion-dollar outlays that immediately lift the Thailand data center storage market. AWS opened its local region in January 2025 following a USD 5 billion commitment, unlocking near-term orders for petabyte-scale SAN and object clusters.[1]Amazon Web Services, “AWS launches Asia Pacific (Thailand) Region,” aws.amazon.com Google’s USD 1 billion facility in Chonburi and TikTok’s enlarged USD 8.8 billion plan confirm rising confidence in the regulatory environment. Hyperscalers favor disaggregated architectures that pool flash and HDD to balance cost and performance. Their arrival steers domestic enterprises toward local cloud zones, spawning secondary demand for backup and tier-2 storage. Collectively, these builds position Thailand as a sovereign-cloud alternative to Singapore.
5G Rollout and Edge Nodes Intensifying Storage Demand
Nationwide 5G coverage multiplies data creation inside factories, hospitals, and smart-city intersections. AIS demonstrated millimeter-wave throughput in manufacturing trials, prompting deployment of NVMe all-flash nodes at edge sites for real-time analytics. Edge storage absorbs sensor bursts locally before funneling refined data to Bangkok core data centers, yielding a two-tier architecture. Automotive and electronics plants along the Eastern Economic Corridor require millisecond-level responses for predictive maintenance, pushing modest capacity but extremely high IOPS. Storage vendors now bundle compact flash systems with orchestration software to fit these constrained edge racks. Early adopters report trimmed WAN bandwidth costs and shorter quality-control cycles, fueling broader industrial adoption.
AI-Centric Workloads Driving High-Density Flash Arrays
AI model training needs sustained throughput and rapid checkpoints, so hyperscale halls are swapping vast HDD pools for dense NVMe drives. STT GDC is designing AI clusters that draw 15-20 MW per hall, roughly triple a standard cloud hall, which elevates the value of flash that reduces rack count.[2]Bangkok Post Business Desk, “STT GDC builds AI-ready data centres,” bangkokpost.com Western Digital introduced a 64 TB eSSD aimed at large AI data lakes, aligning with inference clusters that rely on low-latency reads. Thai universities consequently request shared flash namespaces to support Thai-language models, widening flash adoption across academia and the public sector.
BOI Incentives and Thailand 4.0 Digital Policy
The BOI grants tax holidays and accelerated depreciation on data infrastructure, rendering Thailand cost-competitive inside ASEAN. Forty-seven projects totaling USD 5.1 billion had been approved by March 2025, with storage hardware representing roughly one-quarter of that bill. Thailand 4.0 promotes e-government, digital health, and smart logistics, each of which requires secure domestic data pools. New Digital Park zones come pre-wired with fiber and redundant power, easing entry barriers. Incentives include lower import duties on HDDs and SSDs assembled locally, nudging multinationals to favor Thai factories over Vietnam. These policies stabilize demand during global IT spending slowdowns.
Restraints Impact Analysis
Restraint | (~)% Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
High capex for flash SAN platforms | -1.8% | National, affecting enterprise and SME segments | Short term (≤ 2 years) |
Rising electricity prices power-supply limits | -1.4% | National, concentrated in industrial estates | Medium term (2-4 years) |
Limited submarine-cable diversity elevates latency risk | -0.9% | National, affecting international connectivity | Long term (≥ 4 years) |
Shortage of advanced storage-management talent | -1.1% | National, concentrated in Bangkok metropolitan area | Medium term (2-4 years) |
Source: Mordor Intelligence
High Capex for Flash and SAN Platforms
Enterprise all-flash arrays cost three to five times more upfront than hybrid systems, challenging mid-market budgets. Industrial SSD pricing remains near USD 0.25 per GB—well above consumer drives—so many firms extend HDD refresh cycles, delaying the Thailand data center storage market shift toward flash. TMBThanachart cut latency by 60% after adopting end-to-end NVMe, yet similar upgrades stay out of reach for smaller lenders Huawei. Leasing and vendor financing soften near-term pain but add ongoing operating expense, impelling cautious rollouts.
Rising Electricity Prices and Power-Supply Limits
Power charges can account for up to 50% of data center OPEX, and tariffs rose again in early 2025 despite government relief efforts SolarQuarter.[3] SolarQuarter Editorial, “Thailand data centres seek lower power tariffs,” solarquarter.com High-density AI racks heighten cooling loads, pushing operators to reserve HDD for cold tiers to cut watt-per-terabyte. Industrial estates outside Bangkok face grid caps that postpone expansion plans. Operators now pursue renewable PPAs in Rayong and Chachoengsao to lock energy rates. Renewable deals improve the carbon footprint, yet interconnection delays can stall storage rollouts.
Segment Analysis
By Storage Technology: SAN Remains Core While Object Platforms Surge
SAN delivered 45.3% of 2024 revenue because banks and telecom carriers still rely on deterministic latency and proven Fibre Channel tooling. Most enterprises continue to allocate tier-1 databases and virtual machine clusters to these arrays, confirming the technology’s foundational role in the Thailand data center storage market. Object and tape storage, however, is on course for a 9.3% CAGR as hyperscalers add petabyte-scale data lakes for AI training sets. Object systems scale nearly linearly and align with Thailand data center storage market size projections for long-tail unstructured data growth.
NVMe-over-Fabric extensions now enter mainstream SAN portfolios to protect relevance, yet cost sensitivity nudges secondary workloads toward software-defined object clusters built on commodity x86 nodes. LTO-9 tape revival satisfies long-term compliance for health records governed by the PDPA. Vendors bundle tiering engines that shift cold datasets from flash to tape automatically, trimming OPEX. Across edge deployments, small SAN appliances yield to lightweight object gateways that replicate back to Bangkok regions, marking a pivot toward scale-out design principles in the Thailand data center storage market.
Note: Segment shares of all individual segments available upon report purchase
By Storage Type: HDD Dominance Faces Flash Inflection
HDD arrays supplied 45.2% of total capacity in 2024 because Thailand manufactures more than 80% of the world’s drives, translating into local cost advantages. This position continues to satisfy surveillance, media archive, and backup workloads that prize dollars-per-terabyte economics. Flash, nonetheless, is advancing at a 10.3% CAGR as AI and analytics workloads strain HDD throughput ceilings. Rack-scale NVMe systems reduce floor space, which is critical in Bangkok’s premium colocation halls, raising Thailand data center storage market size for solid-state arrays.
Hybrid systems function as a bridge, combining nearline HDD with TLC flash caches for tiering. Western Digital forecasts 44 TB HAMR drives by 2026, which extends HDD viability, yet hyperscalers increasingly weigh total cost that includes power and staffing. Flash endurance gains and improving QLC economics narrow the price gap every quarter. Enterprises performing SAP HANA or fraud analytics already default to flash, signalling an approaching tipping point in the Thailand data center storage market share held by spinning media.
By Data Center Type: Colocation Leads, Hyperscale Accelerates
Colocation operators owned 55.7% share in 2024 because enterprises favor carrier-neutral space connected by fiber triangles linking Bangkok, Ayutthaya, and Chonburi. Renting racks avoids hefty capital outlays, broadening Thailand data center storage market reach across multinationals with modest footprints. Facilities such as NTT Bangkok 2 provide 3,800 m² of white space and 5 MW IT load alongside SLA-based uptime guarantees.
Hyperscaler footprints, however, are rising at an 11.3% CAGR. AWS, Google, and Microsoft choose greenfield sites in the Eastern Economic Corridor, where 20-MW hall modules are feasible. Hyperscalers standardize on disaggregated architectures that pool storage over RDMA fabrics, shifting vendor engagement toward component-level supply. Their spending spills into local supply chains for racks, batteries, and network gear, adding indirect lift to the Thailand data center storage market.
By End User: IT-Telecom Governs, Healthcare Scales Fast
IT and telecommunications delivered 37.2% share in 2024, driven by internal cloud, streaming, and 5G service traffic. Operators such as AIS and True IDC run regional clouds to keep data local, reinforcing demand for secure SAN plus scalable object stores. Stable upgrade cycles provide a baseline for the Thailand data center storage market.
Healthcare and life sciences is growing at a 10.4% CAGR as e-health mandates spur PACS imaging and genomic research. Bangkok Dusit Medical Services now manages 5 million patient records on MongoDB Atlas, generating terabytes of new data daily MongoDB. Regulations that require seven-year record retention push hospitals toward tape vaults and immutable snapshots. Vendors supply out-of-the-box encryption and audit trails to align with PDPA, thereby enlarging the Thailand data center storage industry footprint in medical hubs.
By Form Factor: Rack Stability Meets Composable Momentum
Rack-mounted enclosures retained 54.2% share in 2024 because predictable deployment and compatibility with existing cooling systems remain important to enterprises. Pre-cabled racks also cut installation time in high-cost Bangkok metros.
Composable architectures, however, are progressing at an 11.5% CAGR as software detaches drive pools from compute sleds. Western Digital’s RapidFlex Ethernet interposers place NVMe drives on fabric, reducing stranded capacity and boosting utilization. Composable stacks allocate shared flash volumes dynamically, serving bursty AI workloads for fintechs and media studios. As halls densify, operators adopt chassis-level liquid cooling that pairs well with composable flash, signalling broader uptake inside the Thailand data center storage market.

Note: Segment shares of all individual segments available upon report purchase
By Interface: SAS/SATA Legacy Gives Ground to NVMe
SAS and SATA still carry 57.8% of Thai enterprise blocks because of proven reliability and mature management tools. Fibre Channel preserves footholds in tier-1 banking but shows flat growth. NVMe is expanding at a 12.8% CAGR, propelled by AI, real-time analytics, and high-frequency trading that require sub-millisecond response times. TMBThanachart documented shorter query times after migrating to end-to-end NVMe, demonstrating clear ROI.
NVMe-over-TCP accelerates adoption by exploiting existing Ethernet fabrics. Vendors now include utilities that clone SAS volumes to NVMe pools with minimal downtime, simplifying migration. With NAND costs falling and controller maturity rising, NVMe is projected to exceed one-third of the Thailand data center storage market size by 2028.
Geography Analysis
Thailand’s central ASEAN location cuts latency to Hong Kong and Shanghai by more than 20 milliseconds, positioning Bangkok as a connectivity hub. Dense metro fiber rings and proximity to Suvarnabhumi Airport facilitate rapid parts logistics, supporting the Thailand data center storage market. The Eastern Economic Corridor—covering Chonburi and Rayong—attracts hyperscale projects due to land availability and dual-feed substations, while import-duty waivers on IT equipment further entice operators.
Submarine cable projects strengthen international bandwidth. A THB 5 billion subsidy supports new landing stations linked to the AAE-1 cable, reducing Bangkok-to-Tokyo distance. Carrier-neutral nodes such as CAT Neutral Gateway lower last-mile costs, making it feasible for smaller SaaS vendors to localize workloads. Expanding 5G coverage into Chiang Mai and Khon Kaen lifts regional demand for edge caches, broadening the Thailand data center storage market beyond the capital.
Competition with Singapore and Malaysia is intense, yet Thailand leverages its HDD manufacturing ecosystem and bilingual workforce. Wage levels sit between high-cost Singapore and low-cost Vietnam, striking an attractive balance for multinationals seeking skilled technicians. Political stability since the 2024 election has reassured investors. As a result, geographic and policy factors converge to consolidate Thailand’s role as an AI-ready infrastructure gateway for ASEAN.
Competitive Landscape
Thailand’s data center storage arena shows moderate concentration. Global suppliers—Dell Technologies, Hewlett Packard Enterprise, NetApp, Huawei, and Western Digital—win large enterprise and hyperscale contracts through global service guarantees and broad product portfolios. Local providers such as True IDC, TCC Technology, NTT, and SUPERNAP Thailand focus on domestic firms needing Thai-language support and flexible pricing. This dual structure nurtures variety inside the Thailand data center storage market.
Strategic alliances influence competition. NetApp teams with Google Cloud for turnkey hybrid bundles, while Dell cooperates with Nvidia on AI-tuned flash nodes. Western Digital promotes an AI Data Cycle framework that positions its 64 TB eSSD as the backbone for training clusters Western Digital. Local integrators embed these drives into container platforms to offer “AI-as-a-Service” for universities and media houses.
Sustainability now differentiates bids. NTT operates Bangkok 2 on a 100% renewable PPA, winning ESG-minded clients. STT GDC uses chilled water cooling to push PUE below 1.3, while vendors recommend tiering cold data to HDD and tape to curb power per terabyte. As electricity tariffs continue to climb, efficiency stands beside performance on procurement scorecards, favoring suppliers with clear energy roadmaps.
Thailand Data Center Storage Industry Leaders
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Huawei Technologies Co., Ltd.
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NetApp, Inc.
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Lenovo Group Ltd.
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Hewlett Packard Enterprise Co.
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Alibaba Cloud (Thailand) Co., Ltd.
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- September 2023: Kingston Technology, a global leader in memory products and technology solutions, announced the XS10000 External Portable SSD, a compact backup solution.
- February 2023: Kingston Technology announced that Server Premiere DDR5 4800MT/s Registered DIMMs in 64GB, 32GB, and 16GB capacities have been validated on 4th Gen Intel Xeon Scalable processors (formerly Sapphire Rapids).
Thailand Data Center Storage Market Report Scope
Data center storage refers to the devices, hardware, networking equipment, and software technologies that enable data storage and applications within data center facilities. It stores, manages, retrieves, distributes, and backs up digital information within data center facilities.
The Thailand Data Center Storage Market is Segmented by storage technology (network attached storage (NAS), storage area network (SAN), direct attached storage (DAS)), storage type (traditional storage, all-flash storage, hybrid storage), and end user (IT & telecommunication, BFSI, government, media & entertainment and other end user). The market sizes and forecasts regarding value (USD) for all the above segments are provided.
By Storage Technology | Network Attached Storage (NAS) |
Storage Area Network (SAN) | |
Direct Attached Storage (DAS) | |
Object and Tape Storage | |
By Storage Type | Traditional HDD Arrays |
All-Flash Arrays (AFA) | |
Hybrid Storage | |
By Data Center Type | Colocation Facilities |
Hyperscalers/Cloud Service Providers | |
Enterprise and Edge | |
By End User | IT and Telecommunication |
BFSI | |
Government and Public Sector | |
Media and Entertainment | |
Healthcare and Life Sciences | |
Manufacturing | |
By Form Factor | Rack-mounted |
Blade and Modular | |
Disaggregated / Composable | |
By Interface | SAS / SATA |
NVMe | |
Fibre Channel and iSCSI |
Network Attached Storage (NAS) |
Storage Area Network (SAN) |
Direct Attached Storage (DAS) |
Object and Tape Storage |
Traditional HDD Arrays |
All-Flash Arrays (AFA) |
Hybrid Storage |
Colocation Facilities |
Hyperscalers/Cloud Service Providers |
Enterprise and Edge |
IT and Telecommunication |
BFSI |
Government and Public Sector |
Media and Entertainment |
Healthcare and Life Sciences |
Manufacturing |
Rack-mounted |
Blade and Modular |
Disaggregated / Composable |
SAS / SATA |
NVMe |
Fibre Channel and iSCSI |
Key Questions Answered in the Report
How big is the Thailand Data Center Storage Market?
The Thailand Data Center Storage Market size is expected to reach USD 0.22 billion in 2025 and grow at a CAGR of 8.42% to reach USD 0.35 billion by 2031.
What is the current Thailand Data Center Storage Market size?
In 2025, the Thailand Data Center Storage Market size is expected to reach USD 0.22 billion.
Who are the key players in Thailand Data Center Storage Market?
Dell Inc., NetApp Inc., Huawei Technologies Co. Ltd., Kingston Technology Company Inc. and Lenovo Group Limited are the major companies operating in the Thailand Data Center Storage Market.
What years does this Thailand Data Center Storage Market cover, and what was the market size in 2024?
In 2024, the Thailand Data Center Storage Market size was estimated at USD 0.20 billion. The report covers the Thailand Data Center Storage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Thailand Data Center Storage Market size for years: 2025, 2026, 2027, 2028, 2029, 2030 and 2031.
Page last updated on: June 22, 2025