Market Trends of Tag Management System Industry
Tag Management Systems to Play a Significant Role in Retail and E-commerce Sector
- Tag management systems help build better campaigns for e-commerce websites. Website optimization becomes easy with a TMS. Users expect websites to load quickly, especially on mobile devices. Although tags are essential for comprehending mobile users, they can make a mobile site load more slowly. The best tags for mobile sites can be used with the aid of a TMS.
- The fashion industry is moving toward automatic product tagging, which replaces manual tagging of fashion products and categorizes and classifies product images based on their attributes using cutting-edge Artificial Intelligence (AI) algorithms.
- Crazyegg, the online Tag tool, keeps track of where and what users click while they are surfing the website. It organizes visitor engagement and may even display the pages that visitors browse before leaving.
- Tag management solutions are very helpful in recognizing the buyer's behavior. As per a study done by scholars, 40% of online consumer expenditures are the consequence of impulsive purchases.
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North America is expected to Account for the Largest Market Size during the Forecast Period
- Out of 1.13 billion websites globally, 82% of these are inactive. i.e., only 0.2 billion websites are functional and visited. In North America, 51.2% of web traffic comes from mobile devices. In 2022, there were 268 million online shoppers in the United States, which is anticipated to rise to about 285 million by 2025. The high internet penetration is encouraging the companies to expand their online presence, and Tag Management System is helping to manage these websites.
- As North America region has already technologically advanced region and the penetration of web-based application, which is used to perform various tasks such as online shopping, education and banking is high, hence this region dominates the tag management system market globally.
- Microsoft partnered with an autonomous shopping tech startup AiFi, to launch a cloud service called Smart Store Analytics. This platform pulls store data from the AiFi platform to provide insights that let retail managers better adjust store layouts and inventory. The analytics platform tracks how much each customer spends on average, which products they interact with, and moves through aisles. The service also plots how long customers dwell in front of specific displays and the 'unit sales-to-shopper height' ratio to help dial in on optimal shelf placements.
- The Win with AEP program was developed for Adobe's preferred partners encompassing North America, EMEA, and APAC. Twenty international consultancies and agencies participated in the process. DMPG participated in the Adobe "Win with AEP" competition and won the 'Best Hyper-Personalised Experience Award. This sets an example for other organizations to know how data should be linked across online and offline platforms to create customer profiles and offer major opportunities throughout each customer engagement.
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