Market Trends of Switzerland Kitchen Appliances Industry
This section covers the major market trends shaping the Switzerland Kitchen Appliances Products Market according to our research experts:
Small Cooking Appliances are Innovating Rapidly Compared to Major Appliances
The performance of the smaller appliances was majorly supported by the growing interest in consumer nutrition with appliances that enable consumers to prepare balanced and nutritious meals eyeing stronger growth. Food preparation appliances such as slow juicers, food processors, blenders, along with small cooking appliances such as light fryers and electric steamers performed well over the review period and continue to maintain the trend in the forecast period as well.
Internet Retailing is Giving Immense Support to the Appliances Market
Current value sales through internet retailing continued to post a strong performance in 2018. Internet retailers continued to offer Swiss consumers the opportunity to shop around for the best prices at any time, as well as the ability to view a large variety of products and related information in a convenient way. In 2018, internet retailers are more eager to invest heavily to develop their online capabilities and hence shift their focus from providing straightforward online purchasing functions to offering a wider shopping experience to their consumers. Domestic player Digitec Galaxus AG held the top position in the internet retailing in 2018. Digitec is an online market leader in IT, consumer electronics and telecommunication, while Galaxus offers a broad product range including household items, toys, and sports equipment.
