Market Trends of switzerland e-bike Industry
Switzerland exhibits a high and steadily increasing E-Bike adoption rate, reflecting a mature market and strong consumer demand.
- While the country witnessed significant growth in the sales of bicycles over the past few years, in recent years, people have started shifting toward e-bikes, with consumers over the age of 40 highly contributing to the growth in the demand for e-bikes. Effortless riding in a given range, exercise benefits, and the ability to save time during traffic congestion have increased the adoption of e-bicycles in the country. These factors, along with reduced fuel costs and eco-friendly rides, accelerated the e-bicycle adoption rate in Switzerland in 2019.
- The COVID-19 pandemic positively affected the bicycle industry in Switzerland. Consumers not wishing to use public or rented transportation to maintain social distancing changed their commuting methods and invested in e-bikes, which are among the most convenient and affordable options among daily modes of commuting to offices and nearby places. Such factors further accelerated the adoption rate of e-bikes in 2020 across Switzerland.
- The drop in COVID-19 cases and the easing of government regulations saw the resumption of business operations and the removal of trade barriers, which resulted in good growth in the sales of e-bicycles in the country in 2021. The unveiling of new products and models with advanced features such as long battery life, good warranty offers, cashback, and discount schemes are projected to increase the adoption rate of e-bikes during the forecast period in Switzerland.
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Switzerland maintains a stable percentage of commuters traveling 5-15 km daily, indicating consistent commuting distances.
- Switzerland is highly popular for bicyclers and the country has witnessed a significant number of bicycle users over the past few years. However, most of people traveling to various places such as offices, businesses, or market areas opted for other means of transport as approximately 50% of the population opted for cars in 2020, and close to 10% of people opted for the bicycle (including e-bikes) to travel from 5 to 15 kilometers.
- The Swiss bicycle market was dramatically impacted by worries about COVID-19 and the pandemic wave. People chose to walk or bike instead of taking public transportation to work. After the pandemic's effects, fewer people used public transportation, which led to an increase in daily bicycle commuters of by 0.2% in 2021 over 2020. Additionally, the developments in e-bikes with advanced features such as longer battery lives encouraged more people to choose bicycles, which led to an increase in commuters who made trips of 5 to 15 kilometres in 2021 over 2020 throughout Switzerland.
- Since the limitations were lifted and the pandemic wave was relaxed, people have started commuting by bicycle as a habit. Within a radius of 5 to 15 kilometres, a significant number of people now go to work each day by bicycle between offices, businesses, and local markets. The number of people riding bicycles to work is increasing due to health benefits, producing no emissions, and saves you time by avoiding traffic. In Switzerland, these factors are expected to reach 63.6% in commuter travel between 5 and 15 kilometres during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Switzerland's bicycle sales peak in 2020, followed by a gradual decline, suggesting a market readjusting after a period of high demand.
- Switzerland maintains low and stable inflation rates, reflecting its strong and stable economic environment.
- Switzerland's e-bike battery prices are on a steady decline, reflecting technological advancements and a competitive market.
- Switzerland's steady increase in dedicated bicycle lanes reflects its ongoing commitment to enhancing cycling infrastructure for promoting sustainable mobility.
- Switzerland's E-bike charging time is steadily decreasing, showcasing the country's innovation in battery technology and electric vehicle infrastructure.
- Switzerland's consistently high GDP per capita demonstrates its global economic leadership and prosperity.
- Switzerland's bicycle rental market experienced a significant rise in 2020 and has been growing steadily since, indicating a robust market.
- Switzerland's hyper-local delivery sector is growing steadily, reflecting an increasing consumer adaptation to localized digital services.
- Switzerland's trekker numbers are steadily growing, signaling the enduring appeal of its alpine landscapes and the country's outdoor lifestyle.
- Switzerland's Traffic Congestion Index shows slight fluctuations, indicating variable traffic conditions and efforts to manage congestion.
