Market Trends of Spend Analytics Industry
This section covers the major market trends shaping the Spend Analytics Market according to our research experts:
Retail Segment is Expected to Hold Significant Share
- With the increase in digitalization across the retail industry, the development of multi-channel operations, and the evolution of retail analytics solutions, the retail market has become dynamic. Since retail businesses have to manage an enormous amount of customer data, such as customer buying behavior, every interaction and data point offers an opportunity to make the retail industry more efficient and successful. Retailers can thus leverage the spend data analytics for effectively targeting customers through personalization.
- Spend data analytics also allow retailers to make smart, efficient decisions based on customer behavior. This data can be viewed in real-time, allowing businesses to adjust prices quickly or alter merchandise offerings. Expanded access to valuable customer data helps companies in the industry to create a consistent experience across all channels.
- The key players in the market are focusing on improving their spend management solutions and involving in strategic acquisitions to remain competitive and increase their visibility.
- For instance, in February 2022, Coupa Software, the provider of Business Spend Management (BSM) solutions, announced the launch of Community.ai, a suite of next-generation spend management solutions. Coupa transforms B2B communities and how buyers and sellers engage by combining the power of data-driven artificial intelligence with person-to-person relationships.
- SAP SE expanded its spend analytics footprint by acquiring Ariba Inc. in October 2012. Similarly, the company is open to partnerships and acquisitions for better platform reach. In September 2021, SAP SE announced partnering with Amazon Business to enable employees to tap into millions of items on Amazon Business directly from within SAP Ariba solutions and assist with compliance with corporate purchasing policies.
- The National Retail Federation estimated that sales from over retail establishments in the United States would reach more than USD 4.86 trillion in 2022. In addition, retail industry sales are expected to increase between 6% and 8%, with e-commerce retail sales expected to reach USD 1.17 trillion by 2022 with a growth rate of 11-13%. Numerous growth opportunities exist in the retail market for retail providers of all sizes, including individual direct sellers or direct marketers, large 'big-box' store operators, and small to medium-sized franchise unit owners. Such growth opportunities are poised to create significant data generation from the retail sector and a considerable requirement for spend management solutions.
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North America is Expected to be the Fastest Growing Region
- According to OICA, in 2021, over 13.43 million automobiles were made in North America. The North American economy is heavily dependent on the production of vehicles. Due to increasing production costs, altered supply networks, and other factors, car production decreased in the region and many other manufacturing sectors in recent years. Such automobile production is expected to enable automotive manufacturers to deploy and spend analytics to track procurement spending and operational cost.
- There are many businesses in the North American region, particularly in the United States, where numerous stores exist. For instance, although CVS Health had 9,939 locations across the country in 2021, Dollar General has more than 17,000 locations across 46 states. Additionally, there are nearly 9,000 7-Eleven locations nationwide. The vast number of stores is expected to enable retailers to adopt and spend on analytics solutions or services.
- According to a report published by Stormforge in April 2021, 18% of respondents from North America stated that their organization had a monthly cloud expenditure between USD 100,000 and USD 250,000, and 44% of respondents expected cloud spending to increase moderately over the next 12 months. Another 32% expected their organization's cloud spending to increase significantly over the next 12 months.
- In January 2021, to enable legal teams to manage their legal business with data-backed insights, Epiq, a global participant in the legal services sector, announced the debut of their advanced spend analytics product. During this period of economic unpredictability, spending solutions are offered when budgets are unclear, and cost management is essential. As a result, clients require more focused data to make wise operational decisions regarding spending.
- In Canada, retail sales in the store merchandise sector took a big hit in 2020 due to COVID-19-related store and shopping mall closures. A significant growth spike followed this in Q2 2021, which reversed the previous losses. This rebound is in the process of abating. Store merchandise retail sales were up to 7.5% year-over-year in Q3 2021, a lower gain than earlier in the year. However, it was still well within historical levels, as per Statistics Canada. Overall, the usage of analytics solutions increased during the COVID-19 pandemic.
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