South Asia Mobile Gaming Market Size

South Asia Mobile Gaming Market Analysis

The South Asia Gaming Market is expected to register a CAGR of 8.5% during the forecast period. The growing use of smartphones and increased investments in internet infrastructure are the primary reasons for the market's enormous growth potential.

• The key factors fuelling mobile gaming growth in the region are accessibility and technological advancement. The gaming industry is changing its attention to mobile-first to accommodate players' modern on-the-go lifestyles. This includes gaming studios that had previously focused solely on PC development has shifted their focus to mobile. They don't have to deteriorate the game quality because of the updated smartphone technology and software developments. As a result, mobile versions of some of the most popular PC and console games are now available. South Asia region is one of the dominating markets for smartphones for which mobile gaming in the region is increasing. For example, due to the significant concentration of younger smartphone owners in Vietnam, the social video platform Tik Tok is already experimenting with mobile games with users. In addition, Incredible speeds (20 times 4G) and low latency were possible with 5G. (20 ms to 5 ms). As a result, the market is seeing an increase in AAA-quality mobile games with high production values.
• People in the region choose to watch and play sports online because mobile eSports is expected to be one of the most important aspects of the growth of the mobile game market in the region. For example, because of mobile gamers' explosive expansion, several publishers have shifted their focus to creating more accessible games that foster a sense of community among players. Tencent's PUBG Mobile is one such game that has gained a devoted audience. PUBG Mobile has created a dedicated community with good contact in the region. In addition, Esports at the 2021 Southeast Asian Games were held in the National Convention Center in Hanoi, Vietnam. It will be the second time the International Olympic Committee has sanctioned an esports tournament as a medal event in a multi-sport competition.
• Cloud gaming has eliminated the need for frequent hardware updates, allowing gamers worldwide to play cloud games on their current devices and future devices that may have poor specs but can play cloud games. The biggest opportunity for vendors in the market is to reach out to smartphone gamers, who make up a sizable portion of the gaming audience and prefer to play PC and console games on their phones. For example, Microsoft's Xbox Game Pass subscription program encompasses PC, mobile, and cloud gaming. It is now available in Indonesia, Malaysia, Thailand, and Vietnam. It shows the growth potential of the South Asia Mobile gaming market.
• User retention for mobile gaming in the region is a major challenge for the game developer. Bugs, a lack of gamification, a difficult UI, better alternatives, and so on are some of the most typical reasons. In the case of games, gamers can quickly become bored with a certain sort of game. The developers must keep adding new stages, characters, and design features to the game regularly, which is a very difficult task because of the fluctuating customer demand.
• All the countries in the region were under lockdown during the pandemic to prevent the COVID 19 f. Because of this, there has been a huge increase in the consumption of digital entertainment, particularly mobile games. In the COVID-19-affected markets, major gaming suppliers have significantly increased downloads of various mobile games.