Market Share of South America Stevia Industry
The South American stevia market is competitive in nature, having a large number of domestic and multinational players competing for market shares. Emphasis is given on mergers, expansions, acquisitions, and partnerships among the companies, along with new product development as a strategic approach adopted by the leading companies to boost their brand presence among consumers. For instance, in 2018, Coca-Cola launched Coke 'Coca-Cola Life' sweetened with 100% stevia in New Zealand. The company is also planning to introduce this product in the South Pacific region in the upcoming years. Key players dominating the regional market include Cargill Incorporated, Tate & Lyle PLC, Archer Daniels Midland, Glg Life Tech Corp., and Ingredion Incorporated.
South America Stevia Market Leaders
Cargill, Incorporated
Tate & Lyle PLC
ADM
Glg Life Tech Corp.
Ingredion Incorporated
*Disclaimer: Major Players sorted in no particular order
