Market Trends of South America Soup Industry
This section covers the major market trends shaping the South America Soup Market according to our research experts:
Rise in Demand for Natural Soup Options
Younger consumers in the South American countries are not attracted by dehydrated soup, and those which is considered unhealthy due to a high sodium and carbohydrate content. Also, the consumers are concerend abouth the other unhealthy and artificial ingredients being added to these packaged soups, such that flavors,fragrances, colors and other, therefore are moving towards the 'free from' package food products. Considering this, Argentinian family business Green Seed launched the first shelf stable soup in Argentina during 2019; a liquid soup that comes in a bottle, ready to consume. The launch of the soup is a response to the health and wellness trend in Argentina, as the products use natural ingredients and have no preservatives.
Increasing Inclination Towards Instant Soup
With the rapidly changing lifestyles over the last couple of decades in the Southern America, ready-to-cook and instant food soups have become almost indispensable in the urban kitchens, as they are easy-to-cook foods and moroever are great time-savers besides being easy on the palate, and also because they are greatly relished by all the family member. Considering the rising demand of instant soup, Unilever has a large portfolio in dehydrated and instant soup in Argentina and with the growing trend towards healthy products it has introduced a variety of flavours both in reduced salt soup and reduced fat soup, in the instant noodles categoty/segment.
