Market Trends of South America Halal Food & Beverages Industry
This section covers the major market trends shaping the South America Halal Food & Beverages Market according to our research experts:
Surge in Demand for Halal Certified Products
The halal market has witnessed a universal shift in the demand and supply chains of halal food products. They are increasingly made available in Western-style grocery stores, including supermarkets and hypermarket chains, which have been getting a strong presence in Brazil, where its economy has been emerging forward. In South America, supermarkets and food producers have been starting to reach out to Muslim and non-Muslim consumers by offering a wider selection of halal food products. As the dynamics within the Muslim world change and globalization trends continue to shape consumers' tastes, habits, and spending patterns across the world, the halal-based foods, and beverage acceptance are poised to grow in South America during the forecast period.
Brazil Dominates the Market
Brazil is one of the largest export markets of halal-certified food products around the world and is the third greatest exporter of Halal products in the world, just behind China and the United States. Halal food has been extended to non-Muslim economies, where Halal food has become the new benchmark as a safe and hygienic form of food for consumers looking for alternative healthy and high-quality products. The factors responsible for growth are new market entrants, established players making inroads abroad through franchising, and multinationals making major investments in Muslim-majority markets by anticipating demand.
