Market Trends of South America Food Fortifying Agents Industry
This section covers the major market trends shaping the South America Food Fortifying Agents Market according to our research experts:
Rising Consumption of Vitamin-infused Foods & Beverages
The demand for fortified foods and beverages market was witnessed to have an increasing trend owing to the rising health consciousness among the consumers and vitamin deficiencies can lead to many ailments such as anemia, scurvy, beriberi, and pellagra. Moreover, these conditions are even present in a relatively well-nourished society due to the lack of vitamins in regular diets. Therefore, food fortification with vitamins was proven as an effective tool for tackling nutritional deficiencies among the population. Frequent launches of newly formulated products with modified blends of vitamins is likely to fuel the growth of the market, such as Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused snacks), vitamin-infused water and vitamin D fortified milk.
Brazil is the largest Market for Fortifying Agents
Brazil is South America's largest economy and has the highest population, maximum GDP, and the greatest number of trades in South America. Hence, it provides a good opportunity for the ingredient manufacturers to offer their products to the freshly blooming local industries and establish a strong consumer base in the Brazilian market. Additionally, the extensive number of domestic manufacturers of palm oil further pump the market growth.
The speeding meat-alternative industry in the country is also a major segment of potential, along with the well-established processed meat sector in the country. Thus, to evaluate the overall industrial scenario in the country to cater to the demands of both the local population and the trade requirements, the food fortifying agent market is likely to witness significant growth over the forecast period.
