Market Trends of South America Paints and Coatings Additives Industry
This section covers the major market trends shaping the South America Coating Additives Market according to our research experts:
Architectural Segment to Dominate the Market
- The architectural segment includes additives used in coatings for commercial purposes, such as office buildings, warehouses, retail convenience stores, shopping malls, and residential buildings.
- Some of the majorly used additives for architectural coatings include rheological modifiers, defoamers, dispersants, and wetting agents.
- In general, the additives used for architectural coatings help in enhancing surface properties, stabilizing pigment, enhancing wetting and dispersing properties and defoaming properties, etc.
- The increasing demand for decorative coatings in houses, for greater aesthetics, is estimated to boost the demand for paint and coating additives in architectural coatings at a significant rate in the next few years.
- Thus, the demand for paints and coatings is increasing, in turn having a direct impact on the additives market.
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Brazil to Dominate the Market
- There are several built-up demands for investments in productive capacity. Brazil is facing problems in the construction industry, owing to various situations, such as political and economic corruption in the country.
- Due to corruption and bribery, in construction companies, the Brazilian government introduced the “car wash investigation”. The investigation mostly focused on various construction companies for corruption charges.
- The government of Brazil initiated programmes because of the decrease in the public financing for infrastructure projects. One such program is the Programme of Investment Partnerships (PPI). It helped expand and strengthen the relationship between the private sector and the state, with partnership contracts.
- Minha Casa, Minha Vida’ (My House, My Life) was launched in 2009. This program is funded mainly through the Growth Acceleration Program (PAC), a federal infrastructure-upgrading program.
- Owing to all these factors, the demand for paints & coatings in the region increases. This, in turn, is expected to increase the demand for coating additives during the forecast period.
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