Market Trends of South America Clean Ingredients Industry
This section covers the major market trends shaping the South America Clean Ingredients Market according to our research experts:
The All-Encompassing Role of Specialty Food Ingredients in Processed Food Industry
The industry for clean label ingredients in South America essentially thrives on the wider technological and functional benefits that these ingredients confer, in terms of high quality, safety, affordability, nutrition, and deliciousness of the processed food products.
The processed food products include various categories, such as ready meals, baked foods, breakfast cereals, confectionery, and non-alcoholic beverages. Clean label food ingredients are a vital part of a wide range of processed foods, thereby contributing to competitiveness in the food & beverage industry.
Health and wellness, along with the rising preference for better-for-you foods, have brought these ingredients to center stage in the region, as they are increasingly customized to cater to wider functionalities and broader applications in the processed food industry.
Increasing Application of Clean Label Ingredients in Argentina
Consumers in Argentina have reduced the consumption of sugar soft drinks and beverages in the recent years. Domestic players are offering stevia-infused beverages. Stevia- and polyol-sweetened beverages have reached the Argentine market, thereby increasing the demand for the clean label ingreidents in the country.
According to a survey supported by the Global Stevia Institute in Argentina, the respondents preferred natural sweeteners, with stevia among the top choices. Households with teenagers expressed a stronger intent for the purchase for foods and beverages with stevia to help reduce dietary sugar intake.
Argentina is a potential market, greatly due to economic growth and the shift of the preferences of the consumers toward healthy and value-added food. Health-conscious consumers incline toward low-calorie, low-sugar beverages with natural ingredients.
Sports nutrition in Argentina is also driving the market for clean label and specialty ingredients, as the demand for health/fortified drinks continues to grow in the forecast period thus, driving the market studied forward in Argentina.
