Market Size of South Africa Water Enhancer Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.60 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
South Africa Water Enhancer Market Analysis
The South African water enhancer market is expected to register a CAGR of 3.6% during the forecast period (2020 - 2025).
Diabetes is one of the major concerns in the country, with about 3.5 million people suffering from it. This has increased the focus on healthy food items, with low sugar and zero-calorie status. The rising awareness of diabetes-related risks and coronary diseases is driving consumers' interest in healthy and nutritious alternatives.
Additionally, the government's initiative to apply sugar tax on all the sugary drinks in the country is driving consumer's attention toward alternative of high sweetened drinks, such as water enhancers.
Introduction of exotic flavors, natural colorants, antioxidants and active ingredients, such as added vitamins and minerals, is driving a potential growth in this market.
High competition is witnessed among players for retail shelf space, and marketers are positioning these products next to bottled water, in order to push impulse-purchasing behavior among consumers.
