Market Share of South East Asia Snack Bar Industry
The South East Asia snack bar market is competitive market, where both regional and global players are selling their products in these countries. Some of the major companies operating in the market are General Nutrition Centers, Inc., PRISTINE, and General Mills, Inc.
In an effort to add variety and generate interest, there were new entrants into snack bars during the previous years, in the region studied. For instance, Mondelez Philippines launched its Belvita brand of cereal bars in 2018.
Moreover, companies such as Amerta Indah Otsuka, continues to dominate snack bars with its wide distribution channel, intensive product marketing, and new product launches in Indonesia. In 2019 its retail value share increased again, owing to the double-digit growth of its Soy Joy brand in protein/energy bars.
South East Asia Snack Bars Market Leaders
General Nutrition Centers, Inc.
PRISTINE
Amway Corp.
GRANOVA
The Hut.com Limited (Myprotein)
*Disclaimer: Major Players sorted in no particular order
