Market Trends of Russia Whey Protein Industry
This section covers the major market trends shaping the Russia Whey Protein Market according to our research experts:
Growing Fitness Trend in the Country
The fitness industry in Russia is in the formative stage and lags behind the other European countries. However, the pace of its development increased in the past few years. According to the estimation of the international sports organization IHRSA, in mid-2017, there were more than 3,000 fitness clubs in Russia, with more than 1,7 million clients and the number of those who were engaged in fitness was about 2%. Growing popularity of fitness as a global trend and state policy in the field of sports contribute to an increase in the number of people who are engaged in sports, thus, leading to the growth of the market in the country.
Whey Protein Concentrate Held a Major Market Share
Whey protein concentrate is widely considered to be the most efficient and economical form of protein for the human body. With the market for functional beverages containing whey protein attaining the maturity stage in the country, the market for whey protein is expected to expand at a high rate over the coming decade in Russia. The markets for whey protein isolates (used in sports and clinical nutrition) are expected to expand, in terms of target population. Manufacturers in this segment are targeting fitness and health conscious groups with high-quality whey protein offerings. The market for whey protein concentrate is cheap and growing, as it is consumed as a general supplement for the body. Therefore, this form of protein is particularly popular among health-conscious consumers.
