North America Active and Intelligent Packaging Market Size

North American Active & Intelligent Packaging Market Analysis

The North American Active and Intelligent Packaging market is expected to register a CAGR of 6.2% over the forecast period (2021 - 2026). With the recent outbreak of COVID 19, the active and intelligent packaging manufacturers were flooded with a pool of issues that are expected to only last for the short term. Some of the effects of the lockdown include supply chain disruptions, lack of availability of raw materials used in the manufacturing process, labor shortages, fluctuating prices that could cause the final product's production to inflate and go beyond budget, and shipping problems.

• Food processing companies drive active packaging demand to keep food fresh for a more extended period and during its duration in the supply chain, reduce food waste, and promote more convenient packaging for consumers. This rise in the demand for fresh food is significantly contributing to the need for oxygen scavengers, as they react with the oxygen in the package and protect the product from degradative oxidation reactions, keeping them fresh.
• Intelligent packaging is enabled to sense and measure some variables of the food that it encloses or the environment in which it is kept. This feature enables it to inform the stakeholders (manufacturer, retailer, and consumer) of the state of the food through measured properties.
• As consumers in the region are inclined towards products containing fish, meat, and vegetables, which are mainly retort-packed to keep them shelf-stable, readymade meals gained increased popularity. The increasing trend of online purchasing further buoyed their popularity.
• According to the Center for Disease Control and Prevention findings, in the United States, there are about 48 million cases of foodborne illness annually, which is equivalent to one in six Americans each year. These illnesses resulted in an estimated 128,000 hospitalizations and 3,000 deaths. The increasing awareness about foodborne diseases, the growth in the demand for fresh and quality packaged food by consumers, and manufacturers' concern for longer shelf-life for food products are driving the market for active and intelligent packaging.
• The increase in counterfeit products, especially in the pharmaceutical and personal care industries, has been compelling companies to use technologies, such as RFID, during packaging. All these factors account for a substantial rise in the demand for active and intelligent packaging. However, the initial capital needed due to higher costs of installation and implementation and security issues regarding these systems is challenging the growth of the market.