Market Size of North America Vitamin Fortified and Mineral Enriched Food & Beverages Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.20 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
North America Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis
The North America vitamin fortified and mineral enriched food & beverage market is projected to register a CAGR of 6.2% during the forecast period (2020-2025).
- The market is mainly driven by the increasing number of health-conscious consumers in the region along with the rising consumer awareness regarding the importance of vitamin and mineral intake. For instance, statistical studies have proven that milk fortified with Vitamin D can reduce the occurrence of rickets in young children, and the fortification of flour, cereal, and bread with Vitamin B can effectively tackle the nutritional deficiencies of Vitamin B.
- Furthermore, the support of government organizations has also fueled market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) has recognized food fortification as one of the key strategies to reduce the widespread malnutrition, particularly in underdeveloped countries.
- However, the production of fortified food requires high expenditure, with the economic collapse taking place in many nations; people in this region are finding it challenging to afford vitamin-fortified food. They are instead opting for cheaper health foods and various other alternatives, such as dietary supplements that are available at a more affordable cost, which is affecting the market growth.
