Market Trends of North America Touch Screen Controllers Industry
This section covers the major market trends shaping the North America Touch Screen Controllers Market according to our research experts:
Capacitive Touch Screens to Account for a Significant Market Share
- A capacitive touch screen controller is a device that processes touch commands and is used specifically in capacitive touch screens. These controllers are available in several types, among which the metal-oxide-semiconductor chip is most used.
- This type of controller uses human touch as input and offers several benefits, such as reliability, accuracy, touch sensitivity, and multi-touch support. Owing to such benefits, capacitive controllers are gaining significant momentum in consumer applications.
- Moreover, the growing integration of capacitive touch screens in applications such as energy monitoring devices, door access controllers, and medical devices will push the demand in the coming years.
- The vendors in the market are also actively focusing on product innovations and are launching new products in the market to cater to a large number of customers. For instance, in May 2022, IDEC Corporation expanded its HMI product line by introducing the new HG2J Series 7" touchscreen HMI. This HMI's hardware and software advancements make it easier to integrate and use for any type of industrial application.
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Consumer Electronic Segment is Expected to Grow Rapidly
- Consumer electronics is one of the key segments of the end-user. The rising demand for new and innovative technology products in the region has pushed the demand for touch screens in various devices, thereby driving the demand for touch screen controllers.
- The technological advancement in consumer electronics products attracts consumers to spend on new products with the latest features; hence, people are switching to touchscreen-based products, further augmenting the growth of the market studied.
- In June 2022, Toshiba Electronic Devices & Storage Corporation announced that its European sales and marketing subsidiary, Toshiba Electronics Europe GmbH, has extended its relationship with Farnell, a global distributor of electronic components, products, and solutions known as Farnell in Europe, Newark in North America, and element14 throughout the Asia Pacific.
- Smart wearables and laptops are examples of consumer electronics items with integrated touch screen controllers. In addition, fridges, washing machines, and other products are adopting smart technologies and have come with touch-enabled features to deliver a better user experience and create demand.
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