North America Rice Protein Ingredients Market Size

North America Rice Protein Ingredients Market Analysis

The North American rice protein ingredients market size is expected to grow from USD 236.48 million in 2023 to USD 280.76 million by 2028, at a CAGR of 3.49% during the forecast period (2023-2028).

• Rice protein ingredients have a wide range of applications and are used in a variety of food and beverage products, including protein bars, protein meals, beverages, sports nutrition & supplements, infant nutrition, animal feed, and others.
• The protein supplements sector has been growing across North America over the past few years owing to many factors, including increasing participation in sports & fitness activities, busy lifestyles leading to deficiencies, etc. These factors could drive the market in the upcoming years. Additionally, the prevalence of lactose intolerance and celiac disease among the population could drive the demand for gluten-free and lactose-free products like rice protein ingredients.
• Rice proteins witnessed maximum demand in the food and beverage segment, majorly led by meat/poultry/seafood and meat alternative products. Rice protein satiates multiple consumer demands, such as vegan, gluten-free, and high-protein food products. Rice proteins were used as meat extenders at different concentration levels (3%, 6%, 9%, and 12%) for the development of chicken nuggets. The segment for baking supplies and baking mixes may have extremely high demand as a result of the protein trend, which is only expected to intensify. To meet the growing demand for vegan bakery products, food producers are using rice protein to create protein-rich bakery items.
• Moreover, the growing demand for fortified food and beverages can also play a key role in driving the market studied. The demand is majorly led by the changing snacking patterns of consumers and a shift toward protein-fortified snacks in the country. According to the International Food Information Council, in 2021, approximately 46% of people across the United States searched for protein or meal replacement bars. These factors, coupled with the rising demand for plant-based food products demand are expected to make rice ingredients one of the emerging markets across the region. Some of the players offering non-GMO, organic claims for their rice protein ingredients include Axiom and The Scoular Company, among others. Manufacturers have been incorporating such ingredients into their product offerings, further driving the market studied.