NA In-Store Analytics Market Share

Statistics for the 2023 & 2024 NA In-Store Analytics market share, created by Mordor Intelligence™ Industry Reports. NA In-Store Analytics share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

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Market Share of NA In-Store Analytics Industry

The North America in-store analytics market is highly competitive owing to numerous software systems providers and technological innovation in the industry for retail. Some of the major players operating in the market include Capgemini, RetailNext, Happiest Minds Technologies Limited, Capillary Technologies, and ThinkIN, among others. The players in the market are regularly involved in altering their pricing schemes, which creates pricing pressure on other companies, thereby augmenting the competition in the market.

  • In October 2023, RetailNext, a provider of in-store traffic analytics, partnered with MarketDial, a prominent A/B testing solution for physical retail. Both companies have made this partnership intending to provide retailers with an unprecedented 360° view of the customer journey. RetailNext uses its AI-driven heat-mapping technology to identify in-store traffic trends, providing actionable insights on dwell time, engagement, and shopper exposure.
  • In May 2023, Capgemini and Google Cloud declared an expansion of their long-standing strategic partnership in terms of data analytics and artificial intelligence, thereby building a global Generative AI Google Cloud Center of Excellence to assist enterprises in realizing the complete potential of AI technologies. Capgemini would utilize Google Cloud's generative AI technologies primarily to develop a library of more than 500 enterprise-ready industry use cases, beginning with financial services, retail, as well as automotive.
  • In January 2023, Microsoft released a preview of a cloud storage service known as Smart Store Analytics in collaboration with AiFi, which seeks to allow retailers to adopt autonomous shopping technology at a low cost. Smart Store Information, which is part of Microsoft's Clouds for Retail suite of products, offers retailers employing AiFi's technologies operational analytics and shoppers for their fleets of smart shops.

North America In-Store Analytics Market Leaders

  1. Capgemini

  2. RetailNext

  3. Happiest Minds Technologies Limited

  4. Capillary Technologies

  5. ThinkIN

*Disclaimer: Major Players sorted in no particular order

North America In-Store Analytics Market Concentration

NA In-Store Analytics Market Report Snapshots

North America In-Store Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)