North America Ready to Drink Beverages Market Size

North America RTD Beverages Market Analysis

North America Ready to Drink Beverages Market is projected to register a CAGR of 5.2 % during the forecast period, 2022-2027.

Over the years, RTD beverages have emerged as a convenient on-the-go snacking option for U.S. consumers leading to market growth. Ready-to-drink beverages such as energy drinks and electrolyte drinks are packed with adequate amounts of protein, carnitine, and other immune-associated nutrient blends that help to boost energy after or before a workout or any sort of physical activity. Further, the ready-to-drink category comprises a wide assortment of products
enabling consumers easy access to their favorite beverages at different price points and convenient packaging options. Thu, rising consumer inclination towards healthy and convenient dietary patterns is likely to drive the demand for RTD beverages during the forecast period.

Moreover, the increasing prevalence of lactose intolerance and dairy allergies led to the penetration of plant-based beverages such as fruit and vegetable juices and flavored cold drinks. In addition, increasing affinity towards organic and clean label products is influencing key manufacturers to come up with innovative variants in the ready-to-drink beverages category. For instance, in February 2022, Starbucks launched a new plant-based Frappuccino line with two flavors, Caramel Waffle Cookie and Dark Chocolate Brownie. Additionally, the strong consumer demand for portability and convenience has also accelerated innovations in packaging shape, the use of lighter packaging materials, and an increased application of flexible packaging.