Market Trends of North America Low-Calorie Sweeteners Industry
This section covers the major market trends shaping the North America Low Calorie Sweeteners Market according to our research experts:
Aspartame Holds the Prominent Share of the Market
Aspartame caters low calories to its products for it is about 200 times sweeter than table sugar and thus, North American consumers are likely to use much less of it to maintain their healthy diet. Aspartame is also approved as a general-purpose sweetener by the FDA, thus gaining consumer trust. Additionally, the surging food and beverage sector of the region due to the higher economy in the region also contributes to the application of aspartame in various food and beverage sectors including bakery, confectionery, and others. The approval for the use of aspartame in carbonated beverages and carbonated beverage syrup bases augmented the application in the beverage sector, therefore, driving the market growth.
United States is the Largest Market in the Region
Consumers in the United States market are increasingly seeking plant-based zero-calorie sweeteners, in order to live a healthier lifestyle. In this regard, a growing number of food and beverage manufacturers are introducing zero-calorie sweeteners to help them achieve these goals. For example, in November 2019, a joint venture called Avansya was established between Cargill and Royal DSM, which initiated the production of stevia sweetener at the first commercial-scale fermentation facility in the United States. The facility is specialized in producing EverSweet™, a non-artificial, zero-calorie stevia sweetener. EverSweet is GRAS and FEMA GRAS approved for use in food and beverage products in the United States and Mexico and additional regulatory approvals for use in other countries are underway.
