North America Halal Food and Beverage Market Size

NA Halal Food & Beverage Market Analysis

The North American halal food and beverage market is projected to register a CAGR of 3.5% over the next five years.

• The halal label has transitioned from a religious identification mark to a guarantee of food safety, hygiene, and dependability, increasing its popularity among Muslim and non-Muslim consumers. For instance, halal animals are slaughtered, processed, and prepared in accordance with stringent Islamic dietary requirements. The resulting dishes are held to a higher standard of cleanliness and healthfulness than their non-halal counterparts. As a result, the perception of halal goods among non-Muslim consumers has shifted.
• In addition, halal certification provides both quality and taste levels, giving businesses a competitive edge. Thus, more and more of them are using halal-based preparation methods. One of the most popular halal and antibiotic-free meat product manufacturers in the United States, Cresent Foods, launched its halal-certified products in the H.E.B Stores located across Houston, United States, in January 2022. The products include a variety of fresh, halal hand-cut chicken, beef, and lamb products.
• Additionally, the growing Muslim population and abundant disposable income have all contributed to a rise in the demand for ready-to-eat meals. Increasing demand from the world's youth and working classes is propelling the growth of the halal food and beverage industry. According to World Population Review, there were approximately 3.45 million Muslims in the United States in 2022, up from about 2.75 million in 2011. Thus, foods sold in halal packaging have been produced in accordance with halal guidelines.
• Furthermore, as the e-commerce industry grows, it becomes easier for shoppers in the region to buy halal meat, thus another important factor driving market expansion.