Market Size of North America Drinkable Yogurt Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.20 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Drinkable Yogurt Market Analysis
The North America drinkable yogurt market is forecasted to grow at a CAGR of 4.2% during the forecast period (2020-2025).
- The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on.
- North America's growing population has strongly contributed to the growth of dairy-free yogurts and number of flavor combinations available in the yogurt market, such as coconut, cranberry, pineapple, strawberry, and others, are also accelerating the market for flavored dairy-free yogurts at a faster pace.
- The manufacturers, such as Chobani, Groupe Danone, General Mills, and others, dominating the region, are actively investing in launching lower sugar yogurt options, vegan yogurt, and yogurts that are designed for specific diets targeting the millennials population of the region. For instance, General Mills launched a yogurt product on the GoodBelly name, which is synonymous with probiotics and provides 1 billion live and active probiotics of champion strain BB-12®. It is lactose-free, gluten-free, and has a low-fat content.
