North America Canned Fruits Market Size

North America Canned Fruits Market Analysis

The canned fruits market is projected to register a CAGR of 4.16% during the forecast period, 2022-2027.

The driving factors for canned fruits include increased shelf life of the fruits due to better usage of food preservation methods, an increase in the rate of urbanization, busy lifestyles, and a surge in demand for convenience foods among other factors. Also, advancements in canning technologies have also attracted a larger consumer base in the region. For instance, according to the Institute of Food Technologists organization, canned fruit products are currently packaged in multilayer barrier plastic cups with flexible, peelable heat-sealing lids. These are allegedly more consumer-friendly than small metal cans with full-panel easy-open cans. An increase in nuclear households and rising disposable incomes of households have led to changes in the food consumption habits of consumers, with convenience foods finding a major inclination among consumers.

With the rise in the number of working women across the region, and the need to consume fruits as part of a daily diet, the market for canned fruits is growing in North America. For instance, according to the Bureau of Labor Statistics, in 2021, about 71.75 million women were employed in the United States. This is an increase from the previous year, when 69.23 million women were employed. Due to the daily hassle of executing office and hometasks, working women prefer prefer canned fruits in oder to save cooking time as well as consume healthy food, boosting the market of the product.

However, the availability of counterfeit & adulterated packaged canned fruits is posing restraints over the forecast period.