Market Trends of North America Bioactive Ingredients Industry
This section covers the major market trends shaping the North America Bioactive Ingredients Market according to our research experts:
Rising Awareness about the Role of Probiotics and Prebiotics in Gut Health
In North America, the majority of consumers think digestive health plays an extremely important role in physical health, weight management, and maintenance of energy levels, which is likely to boost the demand for probiotics and prebiotics in the upcoming years. Moreover, key players, like Beneo, are working to facilitate education by continuing to conduct research that builds general consumer awareness and can support product claims. The company also working to educate healthcare professionals, who in turn can share this information with their patients and consumers. The market growth and increased interest in gut health products offer a large opportunity for companies focused on developing products targeting digestive health and other health conditions.
United States to Dominate the Regional Market
The healthcare expenditure pattern in the country is rising every day, with an increasing aged population, advanced technology, better medical facilities, and a rise in the number of insured people. Such factors are driving dietary supplements in the country. Furthermore, the growing demand for multivitamins is anticipated to increase demand for various ingredients, such as bioactive. The five most popular supplements are multivitamin, vitamin D, vitamin C, calcium, and vitamin B/B complex. Moreover, approximately 15% of adults in the United States have used weight-loss supplements at some point in their lives, among those women have a major share. The growing demand for supplements in the country enabled the manufacturers in the country to develop innovative products to cater to the growing demand and to achieve a competitive advantage.
