Market Size of North America Automotive Infotainment System Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | > 6.78 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Automotive Infotainment System Market Analysis
The North American automotive infotainment system market was valued at USD 5.15 billion in 2021 and is expected to surpass a net valuation of USD 7.64 billion by 2027 end, registering a solid CAGR growth of 6.78% during the forecast period.
Although during Covid-19, demand for automotive displays witness a steep fall amid the reduce automotive sales and production across the United States and Canada. Since automotive infotainment system demand is deeply linked with automotive sales including passenger and commercial vehicles, North America showcased a shrinking in demand from Q1 2021 to Q4 2021. Although after Q4 2021, demand for automotive resumed globally and production houses in the United States also began at a faster pace.
Over the medium-term forecast period, demand for the automotive infotainment system is driven by vehicle sales. North America is exhibiting impressive passenger car sales which have consistently driven the market demand. The North America Automotive infotainment system can be classified into two types. Firstly, Advanced Navigation comprises services including those that contain regular map updates and information about traffic jams or real-time traffic information (RTTI). Secondly, Comfort Services aims for the comfort and personal convenience of the passenger.
The improved technology in terms of in-house carbon experience including sound system, IoT, and AI-enabled infotainment system expected to elevate the demand marginally. Automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have adopted Google Inc.'s Android OS (operating system) for their next-generation infotainment systems. In addition, demand for IVI (In-Vehicle Infotainment) is expected to witness a steep rise with changing consumer behavior and demand for seamless connectivity of phones with the systems.
Further, automotive sales in the United States and Canada are showcasing prominent growth which is a quite good sign for automotive infotainment system demand in North America. With overall automotive navigation and connectivity characterizing the cars of this generation, automotive visualization technologies are becoming the most vital components of in-vehicle interactions. As a result, the incorporation of an interactive infotainment system has become a key feature of the vehicle manufacturing processes among a few prominent automakers like General Motors and Tesla.
