Market Trends of North America Automotive Camera Industry
This section covers the major market trends shaping the North America Automotive Camera Market according to our research experts:
ADAS application is projected to lead the market
ADAS technology has become one of the automotive electronics in the recent past. Growing awareness towards road and traffic safety from both government and the car owner is driving the demand of ADAS and ultimately the automotive camera system. Leading automotive OEMs and camera manufacturers are launching various new camera technologies to stay competitive in the market.
For instance, in 2018, Veoneer has been selected by one of the leading automakers for the development and production of mono vision camera systems. This camera system will be comprised of camera hardware, software, and algorithms. The monovision camera system is developed to meet the market standards of NHTSA and European NCAP.
Similarly in 2019, OmniVision Technologies, Inc., has launched its 1.3MP OX01E10 SoC for automotive rearview cameras, the OX01E10 integrates a 3-micron image sensor and an advanced image signal processor (ISP), for low-light performance, an ultra-low-power, and reduced cost.
Whereas in 2019, Continental has developed a combined camera system that consists of an inward-looking infra-red camera and an outward-facing camera. This system can monitor both the driver and the traffic situation in front of the vehicle.
Surge in the Demand of Electric Vehicle will Boost the Market
An increase in electric vehicle demand across North America and mainly in the United States is supporting the growth of ADAS and ultimately the demand for automotive cameras in the region. The high sales numbers of Tesla and other major companies are well supported by EV tax credits. Various market participants are planning to launch their new electric vehicles in the coming years, thus, the ADAS and camera manufacturers are gearing up to catch this rapidly growing market. Automakers are launching new electric vehicles with more and more ADAS features and automotive camera manufacturers are also launching new camera technology for staying ahead in the market.
In 2020, BMW has launched plug-in hybrid 330e and 330e xDrive. Its ADAS has standard features such as active guard, frontal collision warning, city collision mitigation, and lane departure warning.
Whereas, in 2019, Continental has launched an integrated multi-camera system for 360-degree visibility. If these satellite cameras are connected to a central control unit it can evaluate the image information and operate the corresponding functions, which will make automated parking safer.
Similarly, in 2019, Ambarella, Inc. announced the launch of CV22FS and CV2FS automotive camera system on chips (SoCs) with CVflow AI processing and ASIL B compliance. This camera helps OEMs to pass New Car Assessment Program (NCAP) requirements. The possible applications of these systems are electronic mirrors, interior driver and cabin monitoring cameras, and around view monitors.
