Market Size of Multiscreen Advertising Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 35.20 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Multiscreen Advertising Market Analysis
The multiscreen advertising market is expected to grow at a CAGR of 35.20% over the forecast period (2021-2026). According to Zenith's Media, mobile internet consumption will account for 26% of global media consumption in 2019, from 19% in 2016. People around the world will spend an average of 122 minutes a day, accessing the mobile internet via browsers and apps, an amount that has grown from just ten minutes a day since 2010.
- With an increase in the advertising expenditure of companies, the multiscreen advertising market is also growing. According to a study conducted by Google, 90% of the users switch devices to accomplish their goals. While watching a TV show on a large LCD television, they may react to it on a social network using a smartphone or adjust the recording settings of their DVR with a tablet. These activities are no longer restricted to a single screen.
- The increase in big data analytics has enabled companies to provide targeted ads to people, thus, decreasing the conversion costs of the companies. The US consumers dedicate one-fourth of their media consumption time in mobile. This has led to a fast growth in mobile media consumption, driving the multiscreen advertising market.
- Moreover, the increase in mobile media consumption, along with onscreen advertising in every application, has changed the consumer's buying behavior and brand awareness, which is driving the multiscreen advertising market.
- However, the intrusive nature of advertisements and the rising number of adblocker in the devices are hindering the growth of the market studied.
