Market Size of Morocco Tourism and Hotel Industry
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | > 3.00 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Morocco Tourism and Hotel Market Analysis
Tourism represents 7% of Moroccan economic activity, employing more than half a million people. Morocco is amongst the best-developed tourism markets in Africa, benefitting from its proximity to Europe, a wide variety of landscapes and attractions, year-round warm weather in parts of the country, and a more stable political and security environment than some of its regional competitors. According to the 2019 Travel Risk Map, in terms of travel safety, Morocco is as safe as most European countries, such as the United States, and Canada, and thereby has a low-risk level. By maintaining this level over the last three years, it is the only country to have a low-risk level in North Africa. Algeria and Tunisia are at a medium risk level, while Egypt has a high-risk level. Agadir and Marrakech are the most popular destinations for hotel stays. Several construction projects are underway to try and increase the number of hotel rooms and the Vision 2020 target is to expand room capacity but also to encourage people to stay for longer by building resorts as well as luxury accommodation.
The Covid-19 crisis, with a full lockdown and a ban on all international travel since March, has reduced the income of many workers however, restricting their budget for holidays. Most hotels in Morocco are also more tailored to the needs of foreign tourists. Domestic tourism represents 30% of hotel arrivals, and 1 million Moroccans go abroad every year.
