Market Size of Middle East and Africa Ready to Drink Beverages Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.30 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Ready to Drink Beverages Market Analysis
The Middle East and African Ready to Drink Beverages Market is projected to register a CAGR of 8.3% during the forecast period.
Ready-to-drink beverages are gaining popularity in the region owing to their convenience, affordability, and wide availability of products. This helps to enhance the sales performance of ready-to-drink beverages. Healthy drinking has emerged as a key influence in the food and beverage sector. RTD energy drinks with less sugar and natural ingredients are anticipated to rise in popularity and keep capturing the interest of more consumers inclined toward health and fitness. Additionally, key brands in the region are experimenting with their product lines to fulfill the evolving taste and flavor preferences of consumers. For instance, in December 2021, Pepsico launched its Rockstar RTD energy drink, featuring a formula of Vitamin B, ginseng, and taurine in the UAE market.
Furthermore, the growing interest in healthy diets for achieving and maintaining weight loss signifies a huge potential for RTD fruit and vegetable juice. Alongside this, there is a rising demand for Halal-certified beverages as a certain section of the population in the region prefer processed food that comprises only ethically sourced ingredients.
