Middle East and Africa Protective Packaging Market Size

MEA Protective Packaging Market Analysis

The Middle East and Africa protective packaging market is expected to register a CAGR of 4.6% during the forecast period 2020 - 2025. Protective packaging is one of the significant packaging techniques used for packaging of various ends user industry products, such as consumer electronics, pharmaceutical, and automotive, among others that safeguard and shield core product from damages during transportation or storage.

• The Middle East & Africa region will witness a growth in the e-commerce market during the forecast period. The increasing internet, smartphone, and social media penetration in the region, coupled with lower prices, a wide range of product selection, and a more convenient method of buying than instore, is augmenting the growth. According to internet world statistics, the penetration of the internet in the middle east in 2019 accounted for 67.2% as compared to the global internet penetration rate.
• Moreover, according to go gulf, estimated retail e-commerce sales in MENA will account for USD 49 billion in 2021 from USD 18.67 billion in 2016. The e-commerce penetration as a percentage of total retail sales in the MENA region accounted for 1.9 %, in GCC countries 3%, in UAE 4%, in Saudi Arabia 3.8%, and Egypt 2.5%. Also, electronics, fashion, beauty, and grocery constitute 80% of the market. Such instances majorly relate to the adoption of protective packaging for shipping purposes.
• The proper selection of protective packaging solutions primarily depends on the type of product and industry where it is being used for packaging and may require the selection of products that are suitable for anti-static packaging needs. Selection factors may include product type, material, dimensional specifications, and other features. Specific to the market demand, the new-age protective packaging materials have led to the market vendors pushing for sustainability and offering products that are reusable and recyclable.
• In the present market scenario, protective packaging vendors are pulling up their sleeves to create a positive experience for their end-users. Customer retention for a business is beneficial, as it helps to gain the trust of prospective and potential customers.
• Further, the protective packaging market is expected to witness significant growth post-covid-19 pandemic as people would continue to prefer online mode of delivery for the products, and the e-commerce market is expected to grow significantly, which would drive the studied market for next year and a half.