Market Trends of Middle-East and Africa Paper and Paperboard Industry
This section covers the major market trends shaping the MEA Paper & Paperboard Market according to our research experts:
Container Board to Witness the Fastest Market Growth
- Consumer good manufacturers in the region are opting to eco-friendly packaging materials, as they support sustainability. The corrugated boxes manufactured with containerboard maintain their sustainable form of packaging and serve as an eco-friendly option.
- Since the corrugated boxes are made of recyclable material, they help manufacturers to reduce the environmental cost and also comply with several industrial standards and government regulations, including Federal Environment Agency ( FEA) and Environment Agency-Abu Dhabi (EAD).
- Furthermore, countries across the region, including the United Arab Emirates, are experiencing key development in sustainability, with consumers and companies becoming complaints to zero waste, boost the growth of the market.
- Additionally, the increasing incomes of consumers led them to opt for premium products, thereby, raising the demand for premium packaging for consumer products, such as cosmetics and skincare, together with the presence of major supermarkets, such as LULU Group, remains the main channel for the distribution of premium products across the region.
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Processed Food to Witness the Fastest Market Growth
- Advancements in quality and accessibility of digital printing on paperboard enabled processed food manufacturers of all sizes to leverage the paperboard packaging, as printing large quantities of paperboard packaging without a constant change of graphic/coat is cost-effective
- The land and ocean litters, associated with foodservice packaging of alternative sources, leverage the adoption of recyclable single-serve paperboard packaging, as it holds the potential to consume less resources than non-recycle packaging materials, such as plastic.
- For instance, in June 2019, the Board of Directors of the Saudi Standards, Metrology and Quality Organization (SASO) standardized new regulation, which states that products and packaging, made with polyethylene, must be made up of approved oxo-biodegradable material and the supplier has to be approved by the Saudi government.
- However, the inherent property of paperboard, to nurture odors and flavors, acts as a restraint to the market. Moreover, the presence of many substitute biodegradable packaging material halt the growth of the market.
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