Market Trends of Middle East and Africa Frozen Food Packaging Industry
This section covers the major market trends shaping the MEA Frozen Food Packaging Market according to our research experts:
Plastic Packaging to Dominate the Market
- The expanding food & beverage industry, mounting consumption of dairy & frozen dairy products, surging focus on innovation in the food & beverage sector, and soaring demand for processed & frozen packaged food in the countries of the Middle East and Africa augmenting the plastic packaging growth. Flexible packaging is the most widely used packaging material. The rising demand for packaging foods in portable and convenient formats has driven the usage of flexible plastic packaging.
- The rising demand for packaged milk, frozen semi-prepared products, and on-the-go snacks has significantly risen in the countries like Egypt. Further, the COVID-19 pandemic has changed preferences, and purchasing behavior based on health concerns fueled food sales in the region that requires flexible packaging.
- The qualities and properties that have met customers' demand for convenient frozen food packaging propel the industry's rapid growth. Numerous plastic polymers are getting better all the time. Polymers have been employed to meet the needs of customers and the region's population, preserve food, guard against contamination, improve quality of life, and store food.
- Due to the harsh environmental conditions and few locally grown fruits and vegetables, the region, particularly the Middle East region, has to depend on packages and frozen food. Also, to meet the food requirement of the growing population, the region is dependent on packaged food, which positively affects the demand for plastic-packaged frozen food.
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Increasing Demand for Convenience by Consumers to Drive Innovation and Market Growth
- Various factors, such as changing lifestyles, increasing disposable income, and rapid urbanization in developing countries, especially the growing middle-income population, are increasing the demand for bags for frozen food. Population density has increased demand for packaged food, with Millenials contributing to the growth.
- After packaging, it takes time for packaged food to reach consumers across various parts of the world. The packaged food may not be fresh and might lose its aroma and taste before reaching the consumer. The threat of food being spoilt before reaching the consumer is increasing, as it would result in a loss of the capital invested in the packaging.
- To overcome this, food processing industries are investing in technologies and various new packaging techniques, such as intelligent packaging and engineering science, which help increase the product's shelf life. This is the reason for the industry's increased demand for frozen food. Organizations are focusing on consumer satisfaction, apart from revenues, as it impacts the image and value in the market.
- The consumption pattern of consumers has also been switching from raw food to convenience foods as a result of a fast-paced and hectic lifestyle. Additionally, the demand for frozen prepared meals is rising as a result of expanding urbanization and a changing population lifestyle. Frozen-ready meals are a sensible choice to meet customers' daily nutritional needs because they are simple to prepare, widely accessible, inexpensive, and economical.
- The increase in frozen food is also due to the increased convenience of retail stores in the region. The demand from retailers has risen significantly in the past few years.
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