Market Trends of Middle East & Africa Flavored Milk Industry
This section covers the major market trends shaping the MEA Flavored Milk Market according to our research experts:
Growing Demand for Fortified Food and Beverages in the Region
Fortified/Functional (FF) foods and beverages have seen a growth in the retail sales benefiting from increasing interest from consumers in the United Arab Emirates who are eager to improve the healthiness of the foods and beverages that they consume. They are also benefiting from new product developments by companies looking to differentiate their products in the high-value segment. These types of products are gaining popularity in the United Arab Emirates (UAE) as consumers with busy lifestyles try to adopt healthier eating habits by focussing on nutrients rather than on decreasing calorie intake. Functional dairy is the most significant category within functional packaged food, attracting mainly high-income consumers who are willing to spend more on a healthier diet.
Saudi Arabia Holds A Prominent Share
The Saudi Arabia Dairy division has been quickly growing because of government backing of dairy processors and significant statistics and financial changes. Natural milk turned out to be increasingly well known in Saudi Arabia, predominantly impacted by younger ages who will win the global spotlight on a more beneficial way of life. Flavored milk has also seen growth in the region. Consumers in Saudi Arabia are consuming flavored milk due to their high nutritional value (high vitamin, protein, and electrolyte content) and less sugar content. The most popular flavors under the flavored milk category in Saudi Arabia are banana, chocolate, and strawberry. These flavors are popular among the younger generation and manufacturers are launching specific flavored milk marketed toward children.
