Market Trends of Linear Alkylbenzene Sulfonate Industry
This section covers the major market trends shaping the Linear Alkylbenzene Sulfonate Market according to our research experts:
Household Cleaners and Detergents to Dominate the Market
- Linear alkylbenzene sulfonate (LABS) is a colorless organic molecule and a chemical intermediate used primarily in the production of home and industrial cleaning products.
- The applications of LAS include - heavy-duty laundry liquids, light-duty dishwashing liquids, laundry powders, and industrial and household cleaners. Heavy-duty laundry liquids are mainly used for commercial laundry purposes and are the most dominant application segment for LAS.
- In the laundry care segment, technological innovations, most notably in liquid tablet detergents and scent boosters, continued to be the principal drivers for the US laundry care industry. Such innovations are further expected to boost the demand for linear alkylbenzene sulfonate in the coming years.
- Moreover, it has also been found that household cleaners had worldwide revenue of about USD 38.39 billion and is expected to reach USD 46.78 billion by 2026. United States has the highest revenue share globally, about USD 6,922 million making it the largest shareholder of household cleaners.
- According to the India Brand Equity Foundation, the dishwasher market in India is expected to surpass USD 90 million by 2025-2026, driven by rising demand from metro cities such as Delhi, Mumbai, Hyderabad, and Bangalore.
- With the increasing demand for innovative, hygiene, and cost-effective products, several companies have also started to invest by expanding their business in the segment. According to Forbes, Procter and Gamble have been the leading company in sales worldwide since 2021. The total sales by the company in household/ personal care products are about USD 79.62 billion.
- With the increasing demand for detergents and cleaners in the household segment, the consumption of linear alkyl benzene sulfonate (LABS) is also expected to increase over the forecast period.
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North America Region to Dominate the Market
- North American region accounts for the major share in the global linear alkyl benzene sulfonate, with major consumption coming from countries such as the United States and Canada.
- Owing to the growing personal care industry, the usage of surfactants has increased over the past few years, which is expected to increase the demand for linear alkyl benzene and further sulfonate over the forecast period.
- The United States is the leading country in revenue generated through the household cleaner segment. According to Statista, the revenue in the household cleaners segment amounted to USD 6.92 billion and is expected to reach USD 7.95 billion by 2026.
- According to the Bureau of Labour Statistics, the average expenditure on laundry and cleaning supplies in the United States amounted to 178.45 US dollars per consumer unit in 2021, which increased by about 5% compared to the previous year.
- In the laundry care segment, technological innovations, most notably in liquid tablet detergents and scent boosters, continued to be the principal drivers for the US laundry care industry. Such innovations are further expected to boost the demand for linear alkylbenzene sulfonate in the coming years.
- The region's demand for household cleansers is also anticipated to increase due to the rising use of cleaning products such as surface deodorizers. For instance, in February 2022, SC Johnson Professional launched its Quaternary Disinfectant Cleaner in a new, easy-to-measure, squeeze-and-pour bottle. The product cleans, disinfects, and deodorizes in one labor-saving step. The packaging style makes it simple to measure for dilution in a bucket, automatic scrubber, or spray bottle.
- Overall, the country's linear alkylbenzene sulfonate market is expected to grow substantially during the forecast period.
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